from artificial intelligence to mental well-being

This year we will talk about the role of artificial intelligence in the development of cosmetic formulas, neurocosmetics, silent beauty, skinification about the body, about new gadgets techno-beauty, smell and emotions, exosomes and aesthetic medicine… The acceleration that artificial intelligence is giving to cosmetics coincides with the confirmation of the connection between beauty and well-being, as well as the importance of the mental factor for good diagnosis of diseases. skin care. Let’s see what happens.

NeuroGlow

This is one of the predictions beauty

from consulting company Mintel by 2024: mental well-being and appearance are linked. Let’s look at other treatments that focus on the brain-skin connection, exploring how sensory stimulation can improve overall well-being. Psychodermatology (which explores the relationship between psychological well-being and skin health) and neurocosmetics (which focuses on the dialogue between the mind and the skin) are gaining ground.

Shiseido, a pioneer in the field, won the Nobel Prize in Cosmetics at the 2023 IFSCC Congress last September, explaining the transmission of positive emotions through body odors, which opens the door to the development of aromatic products that can improve social communication between people and promote well-being. . Luxury brands will include more wellness services, and wellness services will take a more luxurious approach: a win-win.

AI is wonderful

Advanced data analytics and personalized algorithms will allow brands to innovate and adapt to individual needs, according to trend forecasting companies such as Mintel, WGSN and Cosmetics Business. AI is transforming the cosmetics industry by generating ideas, testing ingredient combinations at breakneck speed to increase their effectiveness, and accelerating the development of new products.

“AI will shape the future of our industry. It is necessary to determine where it is best applied. For example, in 4D Digital Skin, an innovative skin analysis technology that digitally visualizes the evolution of skin over time,” said Frank Marilli, President and CEO EMEA and Global Fragrances at Shiseido at a recent exhibition. 2nd Beauty Innovation Summit.

It also helps create holistic beauty: “Using AI-powered data analytics, we can accurately calculate correlations between various mental, physical and skin indicators. The influence of mood on the skin is even stronger than we thought,” says Chieko Okamura, director of the Japanese brand’s Human Data group.

The effect of mood on the skin is even stronger than we thought”

Chieko OkamuraDirector of Human Data Group at Shiseido

According to global forecasting company WGSN, in 2025 we will see “digital duality,” which will add a sensory layer to beauty through the use of personal avatars to help consumers choose products and mind-connecting technologies such as platforms that measure emotional emotions. response to aromas through brain wave activity.

Exosomes are on everyone’s lips

Regenerative medicine, which uses the body’s own resources to treat inspire skin care. We are talking about exosomes, tiny bubble-shaped structures containing cellular proteins and parts of DNA and RNA they secrete, which many experts call the future of aesthetic medicine. What are they doing? They regulate intercellular communication and are distinguished by their regenerative ability. “This is the most powerful regenerative treatment, much more than those based on growth factors,” says Dr. Delia Vila, director of Regenera Clínic, a leading center for aesthetic and regenerative medicine.

Treatments using material obtained from your own cells activate the production of collagen and elastin, eliminate redness and have an immediate restorative effect. “It is obtained from the patient’s blood, which is processed in the laboratory and injected into the skin at the subdermal, dermal and epidermal level using various devices. The goal is to trigger 24-hour inflammation to activate regeneration and begin collagen production. At this stage, it is important to know what nutricosmetic supplements to take – zinc, vitamins… – to promote regeneration,” advises Dr. Vila. At the end of the process A. microneedles Superficial care for the face, neck and décolleté activates the entire process of self-regeneration from within and naturally.

Quiet beauty

He quite luxurious that the triumphs of fashion apply also to beauty, according to the predictions of Mintel, who calls it exquisite simplicity. Their priorities are: maximum quality ingredients, functionality and tangible effectiveness (now valued by the fact that this is objectively proven by clinical studies, research, transparency and certifications).

The body is a new face

Body cosmetics include special serums with premium ingredients that have so far only been used for the face. This is also the goal techno-beautywith equipment for cellulite treatment, drainage or exfoliation.

Will blue be able to defeat Peach Phase?

Pantone announced Peach Fuzz as the color of the year, and everyone started looking for peach tones that would suit their mood. But TikTok, makeup, and runways have their own ideas, and blue, especially in looks, seems to be one of the winning makeup trends of 2024. Not forgetting about red.

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