from Milan to Junior five days after appearance
Yessurreal. Just five days after presentation to the world new Alfa Romeo Milano… they don’t call it that anymore. And the point is not that this is an ugly name or that it is registered by another manufacturer, as is usually the case. The reason why it will now be Alfa Romeo Junior It’s… political.
Why is Alpha changing its name?
Everything in life there is an explanation, but that doesn’t make it any less amazing. The fact is that Milano woke up a lot praise for its design and expectation for the return of Alfa Romeo to the fight in the small segment. And especially since we are talking about first electric model Turin company.
Milan is now called Junior… due to political and legal pressure.
However, caused another controversy, so strong that it forced us to touch the most sacred part of the car.: Your name. The fact is that various political sectors of the transalpine country were stung by the fact that an Italian car, named after a major Italian city, produced… outside of Italy.
But… they do this not on a whim, but on their own. law of the land, which protects Italian creations. According to this standard, Items bearing Italian names must be produced in their country of origin. so as not to cause confusion among your customers. And this is what happened to him. Milanwhich will be produced in Poland.
Since some important members Meloni government On this occasion they attacked Alfa Romeo. Nothing more than Minister of Industry Adolfo Ursothreatened the biscione brand with legal action to enforce the rule.
Alpha will have to tweak some details… and change the press photos.
From Milan to Junior in less than a week
And the answer didn’t take long to arrive, because Jean Philip ImparatoCEO of Alfa Romeo, accepted change car name despite the fact that he believes that he is keeping the Law: “Even though the name Milano meets all legal requirementsand considering that there are more pressing issues than the name of the car, Alfa Romeo decides to change the name Milano to Junior help create an atmosphere of calm.”
Imparato’s statements were well received by the Italian government: “I think this good news which will arrive exactly on the day Made in Italy and this gives value to work, entrepreneurship and feature of the Italian product “whom everyone envy,” Urso said triumphantly.