From reaching a ceasefire between PlayStation and Xbox to memes. 6 details that will help you understand the mega success of HellDivers 2, the shooter at the moment – HellDivers 2

Arrowhead Game Studios’ PvE has gone megaton on Steam, but there’s more to it than that

For many, it came out of nowhere. For others, it was a long wait, lasting eight years. Whatever boat you’re on, the success of HellDivers 2 probably took you by surprise. Even if you were left lying on the ground and couldn’t play it, the shooter from Arrowhead Game Studios it makes a lot of noise and more and more players feel called to “fight for democracy”, it’s not for nothing that their servers breathe fire. But, unlike other megatons, which had boom in the first days or weeks, The case of this game is different. Since its premiere twelve days ago, interest has only increased and the situation is not going to stop there. What makes HellDivers 2 so special? Let’s look at it in 6 simple points.

Overall, HellDivers 2 is fun to play.

Yes, I don’t open the wheel, but neither does the Swedish studio. Far from focusing on its gaming component and the feeling of a player who has invested 39 hours of gameplay – I was not able to play more because the servers are smoking – I want to reduce everything to the maximum: HellDivers 2 is well made. This is reality. When it works, it’s fun, plays well, and the game’s features are well thought out. goal reward to make the player feel interested in the game a little more.

Even if you don’t play to get the most out of the game, the simple fact that you don’t rely on an online leaderboard or competitive PvP mode makes HellDivers 2 a product worth playing. “at your pace”. At the end of the day, it feels good and it shows.

This is the first big PS5 game to come straight to PC.

Aside from the somewhat simplified first section (because I think the corresponding analysis would tell it better), HellDivers 2 plays a very interesting card: curiosity. It is true that this is not the first game from a Japanese brand to be released on PC on the same day of its launch, for example, Predator: Hunting Grounds was released earlier; however, yes, this is the first game one PlayStation Studios License that he will come same day from premiere to PC and PS5.

Sony’s strategy to expand the use of the PC as a companion platform has created huge expectations for the opportunity to experience the Japanese company’s exclusives away from the branded desktop, and HellDivers 2 is an obvious example. Again, this is not the first film, but even if Predator or Everybody’s Gone to Rapture came before it, this first “weight game” and with greater projection I refer to the data. curiosity He wins a lot, and the shooter makes it clear.

The need to jump on the bandwagon that everyone is talking about

This is the reality of our time and the video game industry, but in this technological and near era, the need follow the wave or knowing why everyone is talking about thing X is something tangible. Something purely psychologicaland the simple fact that there are people saying or playing something that you don’t does creates an urgent need to at least look up what it is, which ultimately leads to I want to buy it and, of course, buy. This is a marketing tactic.

TikTok creates a huge community and generates free advertising.

And what would be a good marketing campaign without the corresponding work of the players? Unpaid advertising campaigns are nothing new, and in this case, HellDivers 2 achieved it, as the popular saying goes, “without eating or drinking.” TIK Tak is extremely helpful in not only creating a very powerful community, but also distribute the game.

In short, Arrowhead just has to sit back and watch. If you are a regular on the Chinese platform ByteDance and by some chance you liked the post, the algorithm will take you to a new place: where FREEDOM reigns. Since its launch, TikTok has been filled with dozens, perhaps hundreds of profiles dedicated to uploading memes, Best Momentstricks for beginners, adviсe for high difficulties and even daily broadcasts about the state of the galaxy. Even mistakes are shared with laughter.

We’re talking about madness that came out of nowhere and has only added to the madness of HellDivers 2 since its release. Because everything is a wheel and FOMO

or a general fear that others may have a rewarding experience in which you are missing benefits from the overstimulation we get on TikTok; While it’s not even exclusive to the platform, something similar has happened on Twitter, with jokes or tidbits that only highlight the game’s figure and encourage you to tell your friends: “Shall we buy it?”.

We even saw how PS5 and Xbox Series X|S players they built bridges unite positions in favor of defending democracy in HellDivers 2. Requests for help on the Automata Front, one of the most controversial in the game, led to a popular outcry over the need for Halo or Gears of War players to help their “brothers” on PlayStation and PC. This is rare to see and is a unique community effort.

Memes unite, a lot

If you played HellDivers 2 or read my impressions after the first hours of the game, then you know that the shooter because of a joke. Everything is a satire, much like Paul Verhoeven’s Space Brigade, and the game emphasizes this with internal additions such as friendly fire. In another shooter, this would reduce the gaming experience by limiting it to a limited segment of players. HellDivers 2 lives by and for the meme, and killing your friends is no less fun than the adventures created as jokes. The shooter lives for those “do you remember when that happened…?” which we launched on game night on Discord.

In fact, going back to the above, the sense of community on TikTok has become important through memes. Jokes mixed with silly audio, or even stories about being hit and killed by a robot create an aura of relief around the game. Saying, “I know I’ll have a good time with this.”

HellDivers 2 seems alive, almost real

Last but not least, one of the best and most interesting points in the game’s favor: its living universe. Yes, HellDivers 2 is not an MMO, but a limited player-versus-machine game, but since its online infrastructure is designed to operate in real time, the very act of watching other players in the same situation as you creates air realism something we rarely saw.

I’ve seen accounts on TikTok related to the game that detail situations on the Terminido Front and the Automata Front, almost as if it were actual war journalism. There is a feeling of belonging to something larger and quasi-real, surpassing everything before and at the same time fueled by memes, a sense of community and good gameplay. HellDivers 2 is a wheel where, perhaps by luck, everything worked great

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In 3D games | Helldivers 2 fan plays shooter on PS5 using 40-year-old black and white TV because “democracy is eternal”

In 3D games | I made history in HellDivers 2 by liberating a planet, and the reward I received was disappointing. Although I prefer to believe that this is part of a parody