GAME announces permanent closure of its UK scoring system
The GAME points system will cease to exist in the UK from 31 July next year.
Surely you remember the scandal with IGA and points, but now a new episode has been added to this soap opera. The store has officially announced that it will permanently abolish its points system. The next day is July 31, 2024. In their UK stores at the moment you can continue to stockpile them with your purchases until the 15th, at which point you’d better spend them. This time they are warning that once the closing date arrives, the they will be reset and the account will be closed.
As of July 31, 2024, the closing date, the GAME Rewards Program and GAME Elite Membership Program will end, at which point GAME Reward and GAME Elite members will no longer be able to earn GAME Reward Points on purchases made on GAME. stores or online, and do not redeem GAME Points or GAME Elite Reward.
This information can be seen on the official GAME.uk website, it does not offer a clear reason for this decision, but logically it seems that it will affect all users in the country. However, the announcement was made on the UK website. The store in Spain informed us that stores in our country will continue to operate as normal.. To give you an idea, GAME Rewards and GAME Elite will cease to exist. This puts an end to the dots, monthly offers and sweepstakes that have been taking place.
Hello! The measures taken by GAME UK only affect GAME UK, the loyalty program, affiliate benefits and others will continue to operate as always 🙂 Greetings!
— GAME Spain (@VideojuegosGAME) June 5, 2024
Also, in addition to the tweet that you can see just above these lines, Angel Lopez, Social Media Manager for GAME in Spain, also wanted to add some nuance to this decision. Once again confirming that the UK’s decision will not affect stores in our territory.
It is true that the measures or business decisions taken by GAME UK are not related to GAME Spain and as such we will not be affected by this measure, our member program of points, benefits and promotions remains in good shape and, in fact, these have recently been added. more advantages in the form of discounts and cooperation with other companies, which each GAME member can familiarize himself with in his personal GAME.es account.
GAME continues to demonstrate rather controversial decisions
This is not the first time that the British store has reported news that sincerely surprises GAME fans. We recently told you how the same store canceled the purchase of second-hand items, which is still preserved in stores in our country. Therefore, the issue with glasses is another nail that UK users will have to bear, let’s see how they react to it.
For now we will have to pay close attention because if this affects all GAME stores around the world, the drop in the number of clients can be very large. We will see how the closures impact the UK store and we will be monitoring this process very closely to provide you with new information as soon as possible.
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