Google and UMG are in talks to create a new era in the industry

Can a Machine Sing Like Your Favorite Artist? This question, which might have seemed like science fiction a few years ago, is taking the form of a tangible reality. Google and Universal Music Group (UMG) are in talks to develop a tool that allows people to create AI-generated music using voices and melodies from popular artists.

creating a new frontier in music

Google and UMG offer

Tech and music giants Negotiate License Agreement Which can allow the creation of music with the voices of famous singers. This technique is known as deepfakeIt has been the subject of debate, as it can accurately mimic a singer’s voice without their consent.

artists’ rights

Under the proposed agreement, the artists will have opt-in option, and they will receive compensation for the use of their voices and tunes. However, there have been some artists verbally critical regarding the use of deepfakes in music, while others have expressed their support.

Opposition and support in the industry

voices against

Robert Kinkl, CEO of Warner Music Group, said: opposition to deepfake technology, emphasizing the importance of the artist’s voice and individual. Additionally, celebrities such as Drake and The Weeknd have criticized the unauthorized use of their voices in AI-generated collaborations.

artists who support innovation

Despite the resistance, some artists see the technology’s potential. Grimes offers her voice for song creation, and Paul McCartney explores the use of AI create a new beatles song,

legal and ethical considerations

copyright and infringement

The possibility of AI generating music that may infringe copyright is a real concern. Rosie Burbidge, Intellectual Property Partner at Gunnercook LLP, stresses the need to prove it Copyright infringement If the music is generated by AI.

This potential agreement between Google and UMG could be a turning point in the way we imagine and create music. Technology may open the door to innovation, but it also calls into question authenticity and ethics in music creation. Only time will tell whether the industry is ready to embrace this new era.

More details in The Guardian.


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