Hiperber sales will exceed 203 million in 2023 due to inflation and new stores

Supermarket chain Hiperber, based in Elche, has issued an invoice €203.7 million in 2023what does it mean growth by 14.6% compared to 2022 sales of 177.7 million. For the first time the companyThe favor of the Bernabeu family exceeds the 200 million barrier.

General Director of the network, Joseph B.

Supermarket chain Hiperber, based in Elche, has issued an invoice €203.7 million in 2023what does it mean growth by 14.6% compared to 2022 sales of 177.7 million. For the first time the companyThe favor of the Bernabeu family exceeds the 200 million barrier.

General Director of the network, Jose Bernabeu, explained that “although it was a challenging year due to inflation, we recorded sales growth of 14.6% and customer growth of 13%, consistent with the confidence that more and more people have in our centers.” In addition, he attributed some of the progress to “improvements made in supermarkets, both in expansion and in the equipping of centers.”

Along with the impact of inflation on this growth, which the company did not want to specify, is the increase in retail space, which, according to the company, reached 69,416 square meters after adding three new openings in the Valencian cities of Xativa and Rafal and Alcoy from Alicante. At the end of the year, the chain of stores consisted of 79 establishments with a total number of employees of 1,138 people.

According to the company, the network’s results also show a significant increase in the number of customers. “In total, 15.9 million purchases were made in the company’s supermarkets in 2023, which is 13% more than in the previous year,” they note.

This year the company will add eight more new centersFive of them are located in the Valencian municipalities of Buñol, Alginet, Paiporta, Ceste and the capital of Valencia. The other two are located in the province of Alicante, one in Castalla, already open, and the other in Bagneres de Mariola. The last one will open in Caudet (Albacete).

As a milestone last year, Hiperber launched expansion of the Novelda logistics platform, which opened in 2018 to ensure its growth with the construction of a new 8,000 square meter warehouse to be added to the existing 12,000 square meter warehouse. The new expansion is expected to open in May. Last year, the chain also launched online trading in the Marina Baixa region, implementing a commercial project in the area that has spread to two other areas of the province, such as Elche and Crevillente, and which it plans to expand to new locations.