How customers see luxury hotels in Spain compared to European ones
Shiji ReviewPro Online Reputation Tool Reveals excellent performance luxury hotel market in Spain in 2024, which exceeds European indicators, despite problems with perceived value and response time. Thus, according to the latest data, 5 stars in Spain remain at an outstanding level. Global Review Index™ (GRI) – 90.7%. this year, exceeding the European average (89.5%) and the global average. This performance, together with 70.9% management response rate in surveys significantly higher than the European average, demonstrating the resilience of the sector.
Spain not only challenged European trend of declining review volumewhich fell by 1.7% in 2024, but reached slight increase by 0.01%, due to the national tourism boom. These Shiji ReviewPro figures highlight the strength of the Spanish market in managing your reputation and in pursuit of customer satisfaction.
According to Shiji ReviewPro, Spanish luxury hotels have even slightly increased the number of reviews they receive and are also responding more, but this is taking longer. Source: Adobe Stock
However, your data also identifies areas of opportunity: Luxury hotels in Spain have a satisfaction index for cleanliness and food and drink slightly below European standards. Besides, perceived value this year decreased by 1.1 points, and average response time of Spanish establishments is 4.2 days, compared to the European average of 2.4 days. These details highlight aspects the industry could focus on. keep improving.
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Additional data from Shiji ReviewPro indicates that guest profile in Spain is special, with a higher percentage couples (55.3%) and fewer families (30.2%) than the European average.
Google concentrates 30.3% of the reviews market in Spain, which is almost twice as much as in Europe (18.3%), and Booking.com smaller share (43.9%) compared to 60.1% in Europe.
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