Reece Feldman admits he broke some rules on his way to becoming a TikTok consultant for a Hollywood studio.
The 25-year-old man behind the @guywithamoviecamera account – which has over 2 million followers on TikTok – began working on the reality show in 2020, soon working as a production assistant on the fourth season. wonderful mrs maisel, He began posting behind-the-scenes videos of his life on set, which, as he can now admit, was definitely not allowed: “It was a calculated risk for which I almost got fired. I made a video there as a test and I said, ‘Okay, this could either be the end of my time here or it could be the beginning of something good.’ And it was the latter, thank God,” recalls Feldman. “The video got millions of views, and Prime (Video) got in touch and said, ‘Don’t do it again, but do it with us.’ ,
This collaboration has now expanded to include partnerships with nearly every studio and streamer in town, as Feldman has been appointed as the Gen Z authority on entertainment. He creates content from red carpets and press junkets – enlisting A-listers to participate in viral trends and comedy skits – and is often sent to the set to film behind-the-scenes videos. His TikTok with Christopher Nolan is in support oppenheimer (featuring an 11-mile-long 70 mm print of the film) received over 10 million views, and accompanied the video scream 6 The cast (particularly star Jenna Ortega) garnered over 27 million views – two experiences that Feldman counts as highlights of the past year. I also created content for this barbie, Indiana Jones and the Dial of Destiny, fast xCannes, Golden Globes and Oscars.
Feldman has formal contracts with Paramount and Prime to create content for their entire slate, while other studios reach out for one-time partnerships around specific projects and events. Although he won’t disclose his rate, noting that it varies by company and extent of work, he says, “I’m no longer working paycheck to paycheck, which is nice.” When it comes to creating the actual content, which is split between his personal account and what’s posted on the studio or streamer, Feldman says it’s a collaborative process he calls “one for them, one for me kind of thing.” ” see as. Sometimes the marketing teams he’s working with don’t fully understand Internet humor. “They say, ‘I don’t understand, why would this person do this?’ And I say, ‘It doesn’t matter.’ He laughs, “To make you (understand) why it’s funny now – or not even funny, like a sarcastic funny, Let me take you through three years of internet memes.” It’s clearly paying off in terms of views. “People today are super media literate – or at least people of my generation are pretty media literate – And they know when they’re being advertised to, but they’ll accept being advertised to if it’s in their language, if it’s on their terms and we’re not trying to mess with them,” Feldman continued, explaining why they The video appears to be translated.
Although they are in such high demand, producers have suspended studio partnerships for the past few months in solidarity with the SAG-AFTRA strike. I’ve joined the picket line in NYC on a weekly basis and have cut back on posting, focusing on some fashion content in the interim. But he’s not too worried that studios will be angry now that the strike is over: “A lot of creators’ goals are to work in the industry. “I think the studios understand that even one deal or something like that would jeopardize their future of working at the guild.” (spoke to Feldman heart (before the union and AMPTP agree to a new contract on November 8.)
Feldman himself aspires to one day become a writer and director, with a particular interest in horror and comedy. He’s making the most of his access, admitting that when he’s on set filming material, “I wear two hats: one to do my job but then also to learn, just Sponge everything out.” But for now, he has earned Hollywood’s trust that “I’m there to help their movie, their show – whatever it is – succeed, find an audience. Even if it’s my favorite movie or My favorite show, I know someone will appreciate it; “They just need to find it.”
This story first appeared in the Nov. 16 issue of The Hollywood Reporter magazine. Please click here to subscribe,