Hyundai Autolasa, new official sponsor of Baskonia

The car of this brand becomes the official car of the Barça team until the 2025–26 season.

Baskonia and Hyundai Autolasa have reached an agreement under which the renowned automobile brand will become the new official sponsor of the club. This collaboration includes the presence of Hyundai on the front of the left leg during Liga Endesa matches. In addition, the Hyundai brand will become the Official Car of the Baskonista team in the new season that is about to begin.

Hyundai Autolasa, which has been collaborating with the Baskonia-Alavés group for several years, becomes a sponsor of the Barça division for the first time after this campaign.

Alberto Lasa, CEO of Autolasa: “The people of Alava are proud to be sponsors of Baskonia, especially this year, when the team is very enthusiastic with the return of Pablo Laso. For us, being able to combine the Hyundai brand image with Baskonia means a lot, since it is a club where most of us grew up and which has been playing at the top level of basketball in national and European championships for many years. We hope that this is the first year in many years that we can share many victories this year.”

According to Haritz Kerejeta, CEO of the Baskonia-Alavés Group: “It is a great pleasure for me to add such a proven partner as Hyundai Autolasa to our team. A reliable company with whom we have been working hand in hand for some time on other projects, for example in football, and which has now joined the great basketball family.”

About Autolas

Autolasa has been the official Hyundai dealer and workshop in Alava since 1992 with facilities at Alto de Armencia, 7. Hyundai, a Korean brand founded in 1967, has become a benchmark in the market thanks to its constant development, commitment to innovation and technology, offering the best service to its customers and mobility solutions adapted to current demand.

Since its arrival in Spain in 1992 (Autolasa was one of the first dealers to bet on Hyundai in Spain), it has been voted Car of the Year by ABC in Spain 4 times and has 81 dealerships present in all Spanish provinces and a total of 172 sales points. In Alava, together with Autolasa, Hyundai has been number one in sales to private individuals for eight years in a row (from 2016 to 2023 inclusive).