I attended Computex, the largest technology exhibition in Asia, which is increasingly focusing on games.

During my first visit to Computex in Taipei, it became clear to me that there is only room for two or three major tech events in the entire world, especially as more and more brands are betting on their smaller international events.

There are some very important dates in the technology calendar, such as CES in Las Vegas, Mobile World Congress in Barcelona, ​​Gamescom in Cologne, Computex in Taipei, IFA in Berlin or Tokyo Game Show in Tokyo. I finally managed to attend one of the events held in Asia, Taipei Computex, and this is what I saw.

Computex is more than just a technology event. While CES focuses on technology in general, MWC on mobile phones, and IFA, oddly enough, increasingly on television and consumer electronics, Computex is an event that pays a lot of attention to games, but is not a gaming-centric event .

This is my first visit to Taiwan and it’s a big deal, and although I’ve been covering it remotely and hearing about it for years, my first impressions were a little disappointing. Maybe my expectations were too high, or maybe it’s because the post-COVID trend of brands focusing on hosting their own events that are more focused on themselves and don’t share the spotlight with anyone else is a roadblock map for the future.

Being an event in Taiwan, we obviously found large local companies such as Asus, Acer, Gigabyte, MSI, Mediatek, BenQ, ASRock… Many of them dealt with computers, accessories and components or game world.

Like Mobile World Congress, this event is aimed at professionals, people who travel miles to find contacts and contracts with suppliers, but if they become famous, it is through consumer brands like the previous ones I mentioned.

Computex: what’s good, what’s bad and what needs to change

Computex is held in a multi-story convention center and two buildings in downtown New Taipei. What’s most striking is how little attention it gets. It’s the same as any other event of this type: miles of carpet and branded exhibition stands, made over the last few weeks from wood, so they can be easily dismantled in a few hours.

The best thing about Computex is seeing big local brands compete for the attention of thousands of visitors.especially the youngest, press and customers, because if there is one category that has proven to be the driving force behind this event, it is gaming.

The Asus, Acer, Gigabyte or MSI stands, located in the center of the main floor, are the largest and most visited. Asus had two: one for its ROG gaming line and another for more commercial and professional products. Without a doubt, the Asus ROG booth was the most vibrant in terms of the number of products and, of course, everyone wanted to try the new ASUS ROG Ally X.

MSI also attracted a lot of attention by showcasing its full potential in the field of laptops, desktops and components. Also Acer, although surprisingly, even though it has its gaming range and was present, they have been focusing a lot on Chromebooks and more normal products like their laptop with Qualcomm Snapdragon X Elite with Copilot+ and traditional computers.

The bad thing was the lack of brands that, despite having one foot in the gaming world and being Asian, were absent. For example, Samsung was missing. NVIDIA was not present, although it was present at the stands of most companies on any topic related to graphics cards or AI.

And yes, indeed, artificial intelligence was the central theme of almost all Computex, except for games.

Major brands demonstrated their AI systems for companies, including large businesses, and also hosted demonstrations from Microsoft’s first partners with Copilot+.

At major Western technology exhibitions, we have gotten rid of scantily clad models as an attraction. They are not flight attendants who can offer you information and do their job for the brand they represent, they are attractive, scantily clad women dressed only to attract attention. Unfortunately, this continues to happen at Computex.

Many brands use these models as an attempt to attract the attention of a predominantly male audience. Little clothing and even marks on the skin from temporary tattoos. I even witnessed a couple of people walk through one of the pavilions with a large banner announcing the meeting to take a photo with a model in lingerie.

These are the types of behavior that are very shocking and need to be changed immediately. The fact that the Western mentality is different, even under the auspices, is not an excuse. By far the worst thing about Computex.

Famous How we are working on the computer today.

Tags: Travel, Events, Computex