If Xiaomi succeeds in achieving its goal, the electric car will change forever
Even with the hangover from MWC 2024 and after we were able to see the new Xiaomi electric car in person, we were able to reflect on the significance that this product will have not only in the Xiaomi ecosystem, but even in the electric vehicle market. on a global scale because we are ahead first consumer technology company who dared to make a model of this caliber.
In fact, users have always criticized Xiaomi for imitating what Apple has presented year after year in the field of mobile telephony, but with the launch of the new Xiaomi SU7, it has left behind. fame that will obviously never return at least in terms of innovation, and even more so given the cancellation of the Apple Car project that occurred a few hours ago.
Manufacturers, be careful when Xiaomi arrives
When you enter a new market with everything you can’t do at half speed, you must show everything you are ready to do. This philosophy is followed by Xiaomi with the presentation of its SU7, a high-end car that exhibits top-level characteristics such as power up to 663 hp, autonomy reaching 800 kilometers, LiDAR sensor for the top level autonomous driving and much more.
Those who expected a car with mediocre performance, but at a completely revolutionary price, were far from reality. There will be time to release a low-cost model that will live up to this philosophy.but first you must demonstrate what you are capable of, especially if you have invested an amount well in excess of 1.5 billion euros.
In fact, every time the brand had to showcase the SU7 at a public event, it did so by showcasing its Max variant, the best one to go on sale. And precisely since we are talking about sales, Lu Weibing, Xiaomi Group President worldwide, has already confirmed that the first devices They will begin to be delivered from the second quarter of this year.so the car’s arrival on the Chinese market is almost inevitable.
Therefore, given all this information, we can’t expect anything more than Xiaomi to completely change the electric vehicle market if this huge investment works out as they expect. In fact, the Asian firm has already commented on this. Xiaomi’s 20 million smartphone user base in China was key to the decision to launch this product, and this is something that other brands did not have as an advantage.
It’s a matter of time before other companies realize this and start developing cars that can take advantage of their user base outside of the Chinese market, as nowadays Community and ecosystem are essential elements for the development and growth of any company. no matter what you do.
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