Inditex opens Zacaffé, the first café in a Zara store in Madrid.
Having breakfast before or after shopping in the same store is now possible in Madrid thanks to Zacaffé. First Inditex canteen in Zara store It has just been released in the capital, namely in the Zara Man store located on Hermosilla street, number 14.
In fact, this establishment was the first in Madrid to offer exclusively with men’s sectionlocated in a separate premises of over 700 square meters, spread over two floors.
Zacaffé, the new Zara concept
Inditex has already tried to open cafeterias in some of Zara’s flagship stores in Dubai, Paris and Lisbon. Now it’s the turn of the country where the brand was born and, in addition, in the plans of Amancio Ortega’s company expand this project to other cities such as Tokyo in Japan; or Seoulin South Korea next year 2025.
You can enter Zacaffé from the store itself or from the street with a separate entrance. He has menu of various dishes from coffee, tea and pastries. You cannot order juices, other drinks or snacks at this time. However, they plan to expand the menu. In addition to drinks and pastries, the cafeteria has a line merchandising which includes mugs, thermoses and T-shirts.
The space was carefully designed by French artist Ramdan Toumani’s agency Art Recherche et Industrie. Pays tribute to the neo-Mudéjar style.remembering the Arabic home of Madrid with its tiles and customized tableware with Arabic touches.
This is not a concept that they want to extend to all the company’s stores, rather Inditex aims certain special places who will have this place. In addition, the cafeterias will be operated by third-party companies rather than the corporation itself.
Nevertheless, Massimo Dutti, from Inditex, There are also cafes in some stores located in Barcelona, Madrid or La Coruña.
The purpose of this space is to offer customers an even more enjoyable shopping experience at Zara, allowing them to relax while enjoying a coffee or quietly waiting for their order.
Another new product that will be realized at Inditex will be the “Apartment”, which will open on one of the floors of the Zara store in Serrano. This innovative space debuted in A Coruña in 2023 and later opened in Paris. The idea is a functional design that combines premium and luxury items from Zara and Zara Home: a hybrid of fashion and gastronomy, offering customers a complete experience.
News from the store in Hermosilla
Besides the opening of Zacaffé, Zara Man in Hermosilla is one of the stores in Madrid with the greatest number of technological innovations, among which stand out navigation online through the store, the opportunity to get acquainted with the available goods or the ability to pick up clothes two hours in advance. It also has satellite checkout areas, dedicated returns counters and an automated online returns point.
Amancio Ortega’s establishment is a real event, decorated with an exhibition on the walls of photographs by the artist Juan Baraja and special collections Origin and the sports line Zara Ahleticz.
In addition, it has exclusively Casa Castellano special collectionseven shoe styles from this famous brand that will only be available in this store or online.