Intel fails in Europe with its Arrow Lake processors

Intel is experiencing one of its worst crises its history. Having been the benchmark for desktop processors for decades, the company has struggled to find customers. Proof of this is their new Core Ultra 200S (Arrow Lake), of which not a single unit was sold in any of the largest stores in Europe.

Report Tom’s Equipment assumes that The new generation of Arrow Lake processors has gone unnoticed in Europe. While the chips sold like hot cakes in the US and other countries at launch, the iOS Core Ultra 200S performed differently on the Old Continent. One of Germany’s leading hardware stores did not sell a single Arrow Lake processor during its launch week.

According to the city Mindfactory, Core 200S did not receive the expected reception among buyers. Intel managed to sell 40 processors, all from the previous generation, which accounted for 5% of sales. In contrast, AMD sold about 200 units of the Ryzen 7 7800X3D and more than 500 units of other models, capturing 95% of the market.

Although the figures correspond to the weekly sales of a large chain in Germany, the truth is that Arrow Lake did not generate consumer interest. Reviews agree that the Core Ultra 200S has good performance, mainly the Core Ultra 9 285K. However, its energy efficiency is subpar and falls short of a fundamental category: gaming.

Arrow Lake There is another problem: the price.. While the Core Ultra 200S struggles to surpass its previous generation, AMD has processors that offer better value for money. The manufacturer announced a price reduction for the Ryzen 9 9950X, although the Ryzen 7 7800X3D and 5700X3D remain bestsellers.

Intel could be sold to Samsung (or Apple)

Intel’s crisis has left the company in a vulnerable position, and rumors of a possible acquisition have already begun to spread. With news that Qualcomm may buy Intel to save it from a disastrous future, new rumors point to Samsung and Apple itself.

According to Moore’s Law is Dead, Samsung and Apple are interested in acquiring Intel. Contrary to what the brand represents, both companies target their chip factories, which will help them develop their foundry business. On the one hand, Samsung will take advantage of the capabilities of the Intel Foundry, and Apple will reduce its dependence on TSMC and achieve its goal of producing chips in the US.

At this time there are no indications that a purchase of this caliber will materialize. One of the main obstacles that Samsung, Apple or Qualcomm will face will be regulators. The FTC, CMA or European Commission are unlikely to approve a merger between two of the world’s largest companies due to the potential impact on competition.