Jeff Bezos, the transformation of Amazon’s prudish founder into the king of ‘bling bling’ People

Until five years ago, Jeff Bezos’s personal life was like this: private. In fact, sought private. Very little beyond the press knew anything about the existence of the Amazon founder, who is the third richest man in the world today. His personal information was what the company disseminated through its communications: married, four children, lives in Seattle. But, in early 2019, a divorce, as well as a new romance, turned her world upside down. And these five years have demonstrated that his relationship with Lauren Sanchez – who was first a friend’s wife, then a friend, then a girlfriend, now a fiancée and within a few months, a wife – is far from a fad. , has become a catalyst for change in their lives.

Jeff Bezos was so prudent that he was based on seriousness and, for some people, seriousness. The only thing about his friendly side was his laugh, which was so raucous and loud that it was viewed millions of times on YouTube and Amazon employees could download it from the company’s intranet. But when his marriage to MacKenzie Bezos broke down, so did that veil of monastic simplicity. Ordinary millionaires, as they were called, without luxury cars, engineers cum praise from Princeton who founded the largest bookstore with his partner Online Following the West Coast romantic tale of the 2000s, the world disappeared into a garage. And they gave way to a man who evolved, and who began walking red carpets, gracing the covers of magazines and throwing big engagement parties in Beverly Hills mansions.

It is true that Bezos’ business model has evolved, along with it his career has also evolved and along with all this, his figure has also evolved. Amazon became much more than a bookstore, and the role of its creator was much more than that of a bookseller or the head of a company with a few employees: it now has 1.5 million people around the world and is worth $143 billion in bags. When it began to enter the film and television market, make attractive, so did their owners. In 2012, Jeff and McKenzie made their first appearance at the Met Gala, which was sponsored by their company. In 2017 he went to the Oscars as a producer manchester beach, And he even earned a few jokes from the ceremony’s host, Jimmy Kimmel. But that’s it. Now, it is very common to see him at functions. Their work is also different. He no longer presides over the empire, as in mid-2021 he relinquished his post to Andy Jassy, ​​giving him even more freedom to play with his image.

Jeff and MacKenzie Bezos at the Metropolitan Museum ceremony in New York in 2012.Lars Niki (Corbis via Getty Images)

The divorce was finalized in January 2019, putting his $164,000 million (about 142,000 million euros) at risk. It took only three months to resolve: MacKenzie Bezos (Tuttle, first name) held $35 billion worth of Amazon shares; He had, besides the newspaper, about 107,000 Washington Post And with his beloved space company Blue Origin. But then the perception about Bezos started changing. Just a few weeks after their separation, paparazzi caught her leaving a pizzeria in New York with Sanchez, a famous television presenter from California, six years her junior, a pilot and owner of a helicopter company and most recently Had separated from the representative. of the famous Patrick Whitesell (his wedding in 2005 was attended by everyone from Steven Spielberg to Ben Affleck). And, since then, photographers have not stopped looking for them.

He has given the game to chase. The change in their lives has been as spectacular as the 30-carat pink diamond that Bezos gave to his fiancée on his plane last summer, kaoru, which means new beginning in Maori. On the three-masted and 127-meter long yacht, which is the largest in the world and on which other celebrities including Katy Perry, Orlando Bloom and Usher have spent these holidays, the couple had a dinner on deck and returned to their place . cabin. He found the ring under the pillow. “I think I fainted a little bit,” Sanchez declared this week. the trend, The American magazine has dedicated to him an extensive report, focused on him, but carried out on the tycoon’s 1,600 square kilometer ranch in Texas, and for which he has allowed himself to be photographed – in images that have spread across the Internet. Apart from preparing some perfect margaritas for the interviewer and the interviewee, it is a matter of artificiality. He also speaks. Of course, from her: “It’s helped me put more energy into my relationships: ‘Call your kids, call your dad, call your mom.’ “She’s a role model,” he says. “She’s the life of the party,” she says. “She’s so enthusiastic and so much fun.”

A way of life and public display very different, if not unlike, the relatively simple daily life of the tycoons of their time in Seattle. Now everything has changed for him, even the city in which he has been living for the last 30 years. In early November he announced that he was moving to Miami, having purchased two nearby mansions in the exclusive Indian Creek area. This way he will be closer to his parents, who also run the Bezos Family Foundation and Blue Origin’s Cape Canaveral base of operations. And also about parties, like he’s already given, and about the sea.

Lauren Sanchez and Jeff Bezos aboard ‘Cura’ in Portofino, Italy in June 2023.Mega (GC Images)

So far, and because of their mutual divorce agreements and the care of their children (four of them, already university students; she, one of 22, who lives in New York, and two others, aged 17 and 15) ), Bezos and Sanchez lived between Seattle and Los Angeles, though spent long periods of time on a ranch in Texas and at millionaires’ mansions in New York, Washington, D.C., and Maui. The capital city of Los Angeles became the ideal backdrop for their new social life. Last weekend they had a big engagement party there. It was in the exclusive mansion of a couple in Beverly Hills owned by one of her best friends: created by designer Diane von Furstenberg and Fox founder Barry Diller, who declared that Lauren is “the spark of life.” About Jeff: She lights him up in the best way, she is his best encouragement.

The party was a tabloid entertainment – ​​although interior photographs were also published exclusively the trend, Oprah Winfrey, Barbra Streisand, Salma Hayek, Robert Pattinson and Kim Kardashian attended (she and Lauren are good friends, they send many private messages on Instagram, the reality star said in the same interview). the trend), with her mother Kris Jenner. This was the second party they threw, after a small, intimate party on board kaoru Bill Gates, Leonardo DiCaprio and Queen Rania of Jordan, among others. The only thing known about the wedding is that Sanchez is keen to take her future husband’s last name. But there’s still no word on whether it will take place in America or Europe, about guests or costumes. Details are not known, but it will not be confidential.

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