Juanpa Zurita, Kenia Os, Paris Hilton and who else shine in the Boss campaign

Distinguished personalities in the artistic, sports and social media environment have been selected to star in the new global campaign of the German fashion brand Boss. The Spring-Summer 2023 collection de Boss is being promoted with a digital campaign that includes important references in international entertainment.

Worldwide ‘Be Your Own Boss‘, the philosophy that defines the Boss Spring-Summer 2023 collection is represented by six important names from various fields such as top models Naomi Campbell Y gigi hadidSouth Korean actor lee minhoColombian singer MalumaItalian tennis player Matteo Berrettini and the italian tiktoker Khaby Lame.

Through photographs captured by lens artist Mikael Jansson the six aforementioned celebrities model some of the looks from the recently revealed collection. They also hold in their hands a black and white photo of when they were kids.

The images are accompanied by a short review that talks about how Boss’s six global representatives they got Overcome obstacles that were presented to them in their childhood or other stages in order to inspire them to believe in their potential and what they can achieve with it.

Each of these famous and world-renowned talents overcame obstacles and personal struggles to become their own “Boss,” says the German firm in a press release reiterating the “be your own boss” mandate that Boss has been promoting in its last few seasons.

Some of the celebrities who have joined the Boss/ Photo: Instagram campaign.

But this campaign has not been limited to the six global representatives, as other influencers and celebrities have also been summoned by the clothing brand. On Thursday, January 26, photographs in the same style as those described above could be seen on the social networks of influencers such as Luisito Comunica, Juanpa Zurita, Nikkie Tutorials, Sebas Montoya, Paris Hilton, Lea Elui, Bruna Marquezine, Lucien Leon Laviscount, Gessica Kayane ‘Gkay’ among others.

Some of the celebrities who have joined the Boss/ Photo: Instagram campaign.

Singers like Demi Lovato, Belinda, Dulce María (RBD), Kenia Os, Dj Khalid, models Candice Swanepoel, Valentina Ferrer, actors like Alejandro Speitzer, Camila Queiroz, and Bella Thorne, athletes Anthony Oluwafemi Joshua and Zaire Wade, among others They are part of this campaign that has been seen on their social profiles, replicating what the six central ambassadors did in their promotional session.

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Regarding the style of the collection that influencers and celebrities are promoting, a combination of the urban with the casual and relaxed of the summer mood must be presented. Black, white and camel predominate in the color palette, both in elegant and subtle tailoring and in sportswear.

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