“Life goes on and there is beauty in the little things”, is the secret message that graces the iconic fragrance Lancôme venus est belle in each user. With the perfect balance of the nobility of lily, the depth of patchouli and the delicious melody, for ten years it has been supporting women in their challenges.
Now Lancôme a new phase begins and arises from all womena campaign based on the concept behind life is beatiful: “Life is beautiful”. It wants to show that happiness is collective, it involves all people, but at the same time it is also intimate, why? Because it can mean different things to each person”, stated the company.
To give this message the power it deserves, Lancôme He gathered all his ambassadors. Julia Roberts, Penelope Cruz, Amanda Seyfried, Zendaya, Lily Collins, Aya Ueto, Hyeon Jung and Isabella Rossellini He is the face of the powerful spirit behind this campaign.
“Make Life Beautiful” (meaning Make Life Beautiful) is the motivation that each ambassador lives with Lancôme They describe what happiness means to them and where they find it in their lives. This concept has a twofold message: on the one hand, each person is responsible for his or her own Happiness And, consequently, of his fate. and on the other hand, it is an affirmation that awakens to the realization Jurisdiction,
Along with this the voice of every ambassador Lancôme Every woman wants to question what are the things that make her life beautiful. Along these lines, the brand reinforces its invitation to experience happiness through the new edition life is beatifulstrong aroma Iris Absolute,
This new perfume also comes with a new design. Its bottle creates an infinite crystal smile to inspire joy and happiness.
the scent of Iris Absolute It is based on a concentration of Pallida Iris which gives it a floral heart as its dosage is ten times more concentrated than in other fragrances of the brand. To this are added chords of fig and black currant that mix with sambac jasmine, some notes of patchouli and a gourd chord.
new creation La Vie Est Belle Iris Absolute “offers a vibrant, robust and manifold vision of happiness, inviting us to unite our voices around the beauty of life and to feel the intensity of union”, proposes Lancôme.
Julia Roberts is the original collection of life is beatiful And now he leads the family reunion Lancôme Inviting all women who want real happiness to join this offer.
Lancôme This is a women’s brand. It was founded in 1935 by Armand Petitjean, a visionary who loved French elegance and femininity. His message was updated to include enthusiasm, vibrant living, happiness and beauty.
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