just banned the sale of the Pixel after doing the same to the iPhone

The Indonesian government has banned the sale of Pixel phones in its territory. The Ministry of Industry and Trade explained that these Google devices they don’t have a certificate National component level (TKDN), and that sales can resume when the manufacturer complies with the established scheme.

This news comes shortly after the Southeast Asian country decided to make the sale of the iPhone 16 illegal because it also does not have a TKDN certificate. “We are promoting these rules to ensure fairness for all investors in Indonesia,” Industry Ministry spokesman Febri Hendry Antoni Arif said.

Indonesia wants more local investment

According to Indonesian analytics company Sucofindo, TKDN is an index that measures the percentage of domestic components used in the production of goods and services. This is an indicator designed to encourage use local products and resourceseven for foreign actors present in the country.

Each sector must meet a certain percentage of the TKDN in order to receive certification and therefore be able to sell its products. In the case of Apple and Google mobile devices, it should be 40%. Manufacturers have several ways to achieve the required TKDN.

Reuters notes that many companies’ strategy to comply with Indonesian regulations is to increase the use of domestic components. To do this, they establish partnerships with local suppliers. labor recruitment directly for the supply chain also helps.

In the case of Apple, the problem arose after the Cupertino company, according to the Indonesian government, did not fulfill its investment promise. The authorities had hoped that a local assembly plant would be built (which would create some jobs), but instead several development academies were created.

The interesting thing about Pixel phones is that these phones are not officially sold in Indonesia. That is, there is a market. through third parties. Despite this, sale is prohibited. However, it is not prohibited to purchase a device abroad for personal use and use it within the country.

Images | Google (1, 2)

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