Fabletics’ second release with Khloe Kardashian will be released on Saturday.
A fitness enthusiast, Kardashian was tapped to create a select edit of activewear items for the brand. As the new face of its latest campaign, in just two weeks she became one of Fabletics’ “best-selling” affiliates, according to the company.
“The response to the first edit has been great,” Kardashian told WWD in a statement. “We already had plans to launch additional styles and color options, but now we’re even more excited to introduce more unique pieces that offer beauty, design, and comfort.”
The TV personality and entrepreneur unveiled his first release with Fabletics in September. 8, showcasing a desert-inspired theme. Made from Fabletics’ “Motion365+” and “Seamless” fabrics, the nine-piece line includes a sports bra, leggings, cargo jacket, cropped hoodie and onesie. The latter, the “Motion365+” is Fabletics’ best-selling onesie in its history.
The new items are “inspired by the calmness of water.” Another nine pieces are coming, some of which are designed in the brand’s contour fabric, “Sculptknit.” The collection includes leggings, sports bras, a tank, crop tops, jumpsuits and jackets. Its sizes range from XXS to 4X in colors like dark moss, merlot, bone and lazuli blue. It’s priced between $39.95 and $129.95 for the brand’s VIP members and $49.95 to $99.95 for non-members, available at fabletics.com/khloe and Fabletics stores globally. (The company has a VIP program that offers discounted prices.)
“Working with Khloé has been an incredible experience,” said Ginger Ressler, co-founder of Fabletics. “The positive support of the first edit is a testament to Khloe’s keen style and beauty, combined with our premium clothing and product designs. We look forward to unveiling these new fall-inspired pieces that will provide our members with more unexpected options. From sculptural silhouettes, to shapely Sculknit fabrics in new seasonal colours, each piece perfectly embodies the theme of festive joy.