Kia changes course and chooses an exclusive sedan with an unusual design

Seeing the sales numbers you achieve Kia in our country in recent years it has become obvious that the work carried out by the Korean brand is related to Hyundai It was and remains more than excellent.

And, although the models of the Korean brand can by no means boast the best in their segments, at a price they are one step lower than the vast majority, also offering a level of quality, equipment and very interesting mechanical offers, which has caused, for example, in our country, Kia ended 2023 remaining no less than the second brand with the largest market share.

Of course, as is the case with the vast majority of influential brands around the world, they already know very well that they must adapt their catalogs to the different markets in which they participate, among other things, because the needs of a market like the European one in relation to markets such as American, South American or Asian.

This is why very often even models that are successful in the American market have little presence on European roads, although models that are successful on the roads of the old continent do not have good sales figures in markets such as China or Japan.

Kia is going to update the sedan, which will not reach Europe yet

And this is exactly the model Kia that the roads of the old continent are not for sale, the one that is about to receive an update. It’s none other than Kia Fortemodel also known as Cerato or K4 depending on the market in which it is sold, be it the USA, Mexico or South Korea, and what kind of large sedan it is with, as usual for the brand, an excellent quality-price ratio.

It is more than true that the Korean manufacturer’s plans for this model do not involve its sale in EuropeIncluding because you know very well that such sedans on the roads of the old continent are almost not present in the catalogs of general brands, leaving them only in the catalogs of premium brands.

However, it would not be surprising if, seeing the good sales figures achieved by this model, which will appear with the new generation in 2025, Kia, depending on the evolution of the needs and tastes of the European public, decided to put it on sale.sales as on Spanish roads and other powerful European markets.