MILAN – As part of the “Stay True to Your Lane” campaign, Kia Europe has released a new video to celebrate the partnership, which sees it as a sponsor for the fifth consecutive year of the League of Legends EMEA Championship (LEC). The video illustrates Kia’s innovative vision for the future through the many technologies introduced into its vehicles, describing all the high-tech features that characterize the EV9, the futuristic all-electric SUV, poised to write a new chapter in sustainable mobility. . The video begins with a sequence of images of some players, already known to the public, because they were the protagonists of previous “Stay true to your lane” videos. A series of low-light close-ups of the EV9 highlight the futuristic SUV’s iconic LED lighting signature and silhouette that suggests confidence and command in any situation. Clips from the previous LEC Finals are overlaid with a voiceover announcing the LEC and Kia partnership for this year again, then the video closes with dynamic footage of the EV9 in a desert landscape. “The look and spirit of the EV9 fits into the LEC world immediately, very naturally, given its connotation as an epic, digital, modern SUV,” says David Hilbert, Kia Europe Marketing Director. “The end result is not only an engaging, impactful and authentic video clip, but one that has the merit of effectively showcasing the technological progress and versatility of our flagship large electric SUV, sure to arouse interest from gamers and other users alike. “. photo: Kia Italia press office. tvi/com 23-Aug-10 15:51
