The former publicist of kim kardashian has stated that the moment was bombarded with flour on a red carpet it was a setup.
In 2012, Kim was flour bombed on the red carpet at the launch of her True Reflection perfume. As she posed for photos, a woman threw flour at Kim.
Subsequently, the attacker was captured and detained. However, Kim decided not to press charges. After the incident, Kim told E! News:
“It’s probably the craziest, most unexpected, weirdest thing that’s ever happened to me.”
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Meanwhile, Kim’s sisters also took to Twitter to defend her back then, with Kourtney Kardashian writing: “I wonder if they would have dared to throw the flour on my hormonal, pregnant self!” Khloé Kardashian later tweeted: “I wish I was with my sister tonight. I bet that woman wouldn’t have dared to try anything.”
Other celebrities, including host Giuliana Rancic, also tweeted in support of Kim.
Now, Sheeraz Hasanwho used to work for Kim, has said that the incident was fake and created to achieve a media moment.
In Channel 4’s new documentary, ‘The Kardashians: Billion Dollar Dynasty’, the celebrity media strategist claims the mogul, 42, helped plan the stunt in a bid to make headlines and help publicize his fragrance. He says he asked Kim if she was “willing to get flour bombarded” at the event and says she agreed.
Sheeraz stated that he told Kim: “Okay, this is what’s going to happen, you’re going to be fine, you’re going to be safe, but we’re going to create a media moment. If we create media gold, guess what’s going to happen? Everyone going to be talking about your perfume, everyone is going to buy it”.
As for whether or not Kris and Kim’s sisters were aware of the plan, Sheeraz said, “Of course, they’re in on it.”
Sheeraz previously spoke about her relationship with Kim on Celebrity: A 21st Century Story of 2020. He said:
“One of the first things he said to me when we met was, ‘Sheeraz, I want to be one of the most famous people in the world. If you’re in the fame business, you must be a narcissist. You need a little bit of self-confidence. And that’s your X factor.”
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Talking about Kim’s strategy to get famous, Sheeraz continued:
“Why a beauty salon? Because that’s where celebrities get their nails done. Why did she get on a specific plane? Because there would be a specific person sitting next to her. Why go to a restaurant? There’s no why, it’s all strategy. Back then there was no way to promote yourself or expand on social media, but we had paparazzi, we had breaking news, we were taking advantage of other celebrities. But most importantly, Kim Kardashian listened. She had a plan , concentrated and did not hear the word ‘no'”.
So far, Kim has yet to respond to Sheeraz’s claims about the flour bomb incident.