If we think of a family that is capable of bursting social networks with any type of scandal, capable of being the protagonists of a reality show and becoming a brand, you know that we are talking about the Kardashian family. And if you had to choose your favorite Kardashian, surely you are viewing it right now. But none of the sisters would be what they are today if the middle of them, Kim Kardashian, had put herself in the public eye.
In recent months, the ex-wife of rapper Kanye has been involved in a media war with him: pressure, attacks, false testimonies and a family to protect. But if something stands out in the DNA of this family, it is the ability to float any type of business and become viral with it.
This is what has happened with Skims, Kim Kardashian’s underwear brand that is killing it. Skims was born in 2019 as an inclusive body positivity underwear brand, focused on the plurality of sizes. Kim’s latest release is a new line of bras called “fits everybody”, with four models available, from the classic push-up to one specially designed for t-shirts. If something characterizes these bras, it is the sizing range, ranging from a 30A (equivalent to a Spanish 80A) to a 46H (a 120H), and of course, the nine colors available that adapt to any type of skin.
Shop the new Skims bras
Everything the Kardashians touch goes viral, especially if it’s about their own brands. Well, the same thing happens with Skims and two of his garments are hitting it in the networks. We are talking about the “sculpting thong bodysuit” bodysuit, a trend for accommodating and giving a scandalous figure and silhouette. The next most viral product in recent months is neither more nor less than a long black strappy dress, without further ado, the “soft lounge long slip dress.” But if they have gone viral for something, it is because of the number of TikToks revealing dupes of these products, and we bring them to you.
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