Lollapalooza Brazil will no longer be produced or promoted by T4F (Time For Fun)the main live entertainment company in South America.
T4F’s ten-year partnership with lollapalooza brazil came to an end after the 2023 edition in São Paulo, which featured Billie Eilish, Blink 182, Tame Impala, Rosalía and lil nas x as headliners.
Starting in 2024, the festival will be managed by C3 Presents (promoter of the Lollapalooza franchise) and Rock City (the company behind Rock in Rio) – both majority owned by LiveNation.
According to a T4F statement, Live Nation contracted Rock City in an attempt to centralize the operation of all its festivals in Brazil.
In addition to Rock in Rio, RockCity is also organizing a new 105,000 capacity festival called The Townwhich will take place at the same location as Lollapalooza Brazil in September.
Regarding the end of the association, the founder and CEO of T4F, Fernando Alterio, commented: “Our partnership with Lollapalooza Brasil has revolutionized the festival market in our country. We are very proud of the path we have traveled together and of having transformed LollaBR into a brand loved by Brazilians.
“It was a pleasure to lead this brand and contribute to its success and growth. Thanks to Perry Farrel, creator of the festival, to Charlie Walker and Charles Attal, managers of C3 Presents, with whom we have always had a professional relationship, but also one of friendship and respect. I wish them and Lollapalooza Brazil success in this new model.
«Time For Fun will continue with an intense activity in the festival sector. In addition to its own brands, the company, which has solid credibility in the national and international market, will establish new partnerships and help build and consolidate other events and brands loved by the Brazilian public.”
The brand lollapalooza it has grown to reach eight countries on four continents, including editions in the US, Chile, Brazil, Argentina, Germany, France, Sweden and India.