lphaTauri changes its name and makes jokes online: it will be called like a credit card

Ahead of the start of Formula 1 car launches for the 2024 season, the team AlphaTauri caused a stir with the announcement of the name change, sparking a torrent of jokes on social media. The team, which until now competed under the name of a fashion brand owned by Red Bull, decided to take a name directly reminiscent of the financial world: Visa Cash App RB Formula One Team.

This change caused surprise and a wave of comments due to its unusual and unusual nature for the Formula 1 team. It appears that this new name has not been well received by the community, who call it “really uglyand “difficult to remember.” Despite previous leaks that had already drawn criticism, the officialization of the title officially opened the door to an avalanche of memes and funny comments on X, formerly known as Twitter, and Facebook.

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However, news of the name change is not the only major development at AlphaTauri’s former headquarters in Faenza. The team structure will also undergo a significant reorganization with departure of Franz Tost, who during his time with the team played a key role in the training and development of promising riders. Laurent Mekies, formerly associated with Ferrari, will take the reins as team principal for the new season, which will see Daniel Ricciardo and Yuki Tsunoda as the starting drivers for the Visa Cash App RB Formula 1 team.

The transformation that the team’s name has undergone over the years is remarkable. They began their careers at Minardi, then the team evolved into Toro Rosso, under which name it welcomed many talents who are today prominent figures, including Sebastian Vettel, Max Verstappen and Carlos Sainz. In a recent and short-lived turnaround, clothing brand AlphaTauri took the reins before making way for the current name.

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At the end of last season, the team finished eighth in the championship with 25 points, ahead of teams such as Alfa Romeo and Haas, thanks to an outstanding finish to the season. The presentation of the Formula 1 team Visa Cash App RB is scheduled for February 8 next year in Las Vegas. This is the optimal place to present a brand that seems to be striving for a strong connection with modern lifestyle and financial technology.

However, AlphaTauri is not the only team that has undergone an image change ahead of the next season. Alfa Romeo also announced a rebranding. F1 team betfollowing Sauber’s decision to rebrand the team for the 2024 and 2025 competitions. The change in names and leadership in the Formula 1 table shows a trend towards diversification of sponsorships and brand associations outside the traditional automotive sphere, which is likely to continue to influence the dynamics and character of participating teams in the near future future.