Malaga bids farewell to Nadal with a large banner covering more than 2,600 square meters: “Thank you, Rafa”
Malaga wants to say goodbye to Rafael Nadal in a big way. And they already started doing so on Tuesday, unveiling a giant 2,600 square meter canvas at the Ciudad de Malaga stadium. “Thank you, Rafa” can be read in large white letters paying tribute to the tennis player. In addition, in the center, also with the 15-meter figure of Rafal Nadal at the back, the city council and the provincial council of Malaga want to thank the Mallorcan tennis player for choosing the city that crowned his career.
This canvas, visible from the highway, is located in front of the stadium and in front of the entrances to the Martin Karpen Sports Palace, where Rafa Nadal will play his last tournament as a professional tennis player. from 19 to 24 November in the Davis Cup final.
A few weeks ago, media outlets around the world made headlines about the retirement of a tennis player in Malaga and its consequences. international influence and return for image and tourism promotion purposes, which will be strengthened during the farewell to competitors.
With this action, the city council of Malaga and the provincial council intend to strengthen the projection of the brands of Malaga and the Costa del Sol, taking advantage of the fact that “everyone’s attention” will be focused on this province during the Davis Cup and that Nadal is one of the most awarded and admired athletes in history. hundreds of millions of subscribers all over the world.
Transport
In addition to the advertising banner, one of the largest in Spain, according to its promoters, the campaign will also be deployed at the Palacio de los Deportes metro station, in the premises of this sports venue, as well as in mupis, screens, public transport and social networks with the hashtag #Thank youRafa.
This tribute reflects the gratitude of Malaga and the entire Costa del Sol for the honor of seeing Nadal in their last great sporting moments. Since Nadal (Manacor 1986) announced on October 10 last year that the Davis Cup final would be his last professional tournament, the tennis player has attracted media attention and praise from both sides. the best athletes from around the world and the authorities of the country.
Rafael Nadal
Nadal is one of the main assets of the “brand of Spain”, so these two institutions, dedicated to the Davis Cup celebration at the José María Martín Carpena Sports Palace, intend to carry out this action. strengthen the projection of the Malaga and Costa del Sol brandstaking advantage of the fact that the world’s attention will be focused on the city and province during the tennis tournament, as well as the fact that Nadal is one of the most awarded and revered athletes in history, with hundreds of millions of followers around the world.
Reviewed better tennis player In Spanish history, Nadal has won 22 Grand Slam titles during his career, of which 14 at Roland Garros, as well as five Davis Cup titles with the Spanish national team, two Olympic golds and 36 other ATP Masters 1000 trophies.
In 2008, Rafa Nadal received the award. Prince of Asturias Award sport both for his “exemplary” sporting career and for his humanity and spirit of solidarity.