Max joins the rest of the platforms and will take action to close shared accounts.

Not a platform without changes. What started as a measure Netflix To avoid financial losses due to shared accounts, it was extended to all or almost all of the others. The next to do so, according to Warner Bros. Discovery will become Max. TAfter transforming into solo Max in 2024 The company’s chief financial officer announced the implementation of measures to exclude shared accounts from the equation and even a possible increase in the price of the service.

Gunnar Wiedenfels During the company’s latest Q3 earnings meeting this year, he indicated that it would soon begin offering users a ban on sharing accounts with a “very bland message” sent to subscribers. These letters will be the first decisive step towards the end of shared accounts, which will begin in 2025 and continue into 2026.

In another field of activity Wiedenfels He added that the company is seriously considering raising prices for different subscription plan ratesas the “premium nature” of the platform “leaves significant room for further increases” in price. This isn’t the first increase this year, as in June it raised prices for US users by another dollar per month and up to 20 payments per year. The premium plan has increased by $10, keeping the price of the ad-supported plan the same.

The data confirms Max’s strong performance, with 7.2 million subscribers joining the platform since its launch in Latin America and Europe, bringing the total number of subscribers worldwide to 110.5 million: “This is the largest quarterly increase since the launch of the platform,” they said in the company.