Monday 26 June 2023
D.From now on, F1 will never be the same. Group Renault announced the transfer of 24% of its Formula One brand, alpine, By €200 million to a group of funds including Other Capital, Redbird Capital Partners and Maximum Endeavor Investmentsthe latter led by actors Ryan Reynolds, Rob McElhenney, and Michael B. Jordan.
The 46-year-old actor, who is currently in the limelight for his role Ken will contribute to Barbie (the most anticipated film of the summer) “Experience” new group to boost its media and marketing strategy, according to Laurent Rossi, CEO of Alpine.
“The Alpine F1 Team will benefit from the investor group’s collective experience and track record across the broad sports industry, including media, sponsorship, ticketing, commercial rights management, licensing and marketing strategies. Merchandising to unlock the creation of new incremental value and growth levers.” “assured the French brand in a statement.
“The Investment Group has a solid track record of building companies with recognized partners Dallas Cowboys, Fenway Sports Group, NFL, Toulouse FC And this Wrexham A.F.C.,specifies the team.
In the current season, French alpine rider, Esteban Ocon and Pierre Gasly They are ninth and tenth respectively in the World Cup standings, and fifth in team manufacturers’ standings.
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