New initiative from those responsible for the brand Xbox has a purpose increase sales of independent video games. This is a program already under development through which the official console store is implemented. Microsoft features prominently for this type of title. This will affect both new releases and slightly older video games. The brand, however, assured that they will not be too strict with the definition of indie: they will add games to the storefront that “look and feel like they are.”
The developer’s idea is different independent games every Wednesday
grouped by topic. There will be space for the most recent releases, as well as much more specific options such as “games to have fun with your cat” or “games from around the world.” There will also be a place to promote games that we can start following, even if they haven’t been added yet. Xbox says it will “listen to community suggestions” to create new thematic groups or add existing video games to them.In the last week of each month, the Xbox team will vote on six games that, in addition to being featured prominently in the store and receiving something of a seal of approval, will also They will receive free promotion through social networks. and the company’s web space. “We love games made by independent developers. We want as many people as possible to find them, buy them and play them. We know that there are many games out there and that it can be difficult for unique titles to find an audience in this market. “With a consistent and fair selection on the Xbox Store, we want users to pay more attention to games that have something special,” the company says.
The truth is that indie developers need all the help they can get because they usually don’t get as much attention as they deserve. In this sense, promoting your publications can help, in addition to increase sales of a specific productto create a loyal fan base for a particular developer or the indie industry as a whole.
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