New York, Elon Musk Said this Sunday that he is planning to change the logo of Twitter As for the bird’s “X”, it represents what will be the last major change after purchasing the social media platform. 44 billion dollars last year,
In a series of posts on his Twitter account that began just after 12 a.m. ET, the Twitter owner said he wanted to make the change worldwide by Monday.
Musk wrote on his account, “And soon we will say goodbye to the Twitter brand and gradually to all the birds.”
Earlier this month, Tesla’s billionaire CEO imposed a new Curfew at the crossroads of your digital cityA move that was harshly criticized that it could scare away more advertisers and weaken his cultural influence as a trendsetter.
The highest tweet viewing limit is part of a subscription service. 8 dollars per month which Musk launched earlier this year in an effort to boost Twitter’s revenue. Revenue has declined sharply since Musk took over the company and laid off about three-quarters of its employees in a bid to cut costs and avoid bankruptcy.
In May, Musk appointed NBC Universal executive Linda YaccarinoAs CEO of Twitter.
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Looting advertisers has been essential for Musk and Twitter as many fled the social media platform in the first months after they took control, fearing they would damage their brands in the chaos. Advertisers have cut spending partly due to changes made by Musk, which has allowed more hateful content to flourish and offend a large portion of the platform’s audience.
Musk said in late April that advertisers were back, but did not provide details.
Musk’s decision to change Twitter’s logo to an “X” also comes as Twitter faces new competition from new meta apps. threads, released earlier this month. It has been seen as an alternative for those who are angry on Twitter.
Threads is introduced as a text-based version of Meta’s photo-sharing app Instagram, which the company says offers “a new, different space for real-time updates and public conversations.” .
In the first five days of its launch, 100 million people had signed up for Threads, according to a Threads post from Instagram director Adam Mosseri.
Also read: Why has Twitter lost half of its advertising revenue since being bought by Elon Musk?