Neither tequeños nor sancocho: the Venezuelan product that has filled Spanish supermarkets

The good thing about gastronomy is that every part of the world has its own own dishes and typical productswhich means that there is a wide variety of new products and typical products from every part of the world. An example of this is Venezuelan cuisine with one of its typical dishes such as the arepa. This type traditional venezuelan food It is widespread in all countries and especially in Spain, where the basic products for its production triumph.

flour from PAN companyis the main ingredient with which Venezuelan arepas and one of the products that enjoys the greatest success in Spanish supermarkets. Venezuelan feelings are mixed with identity and emotion in the new advertisement for PAN semi-finished flour, with which Empresas Polar thanks Venezuelans for their trust in the brand.

Promotional video of the company for advertising PAN flour

The PAN brand wants people to feel through it typical productsto demonstrate this sense of belonging to the entire Venezuelan community and thus spread the typical avocado to all regions of the world. “Venezuelans have a lot in common: we are made of passion, effort, perseverance, a big heart, and we also grew eating an arepa made from BREAD With this commercial and the slogan PAN es tú, we want to recognize and thank all Venezuelans for the spontaneous feeling they have with our brand,” he said. Maria Eulalia Gonzalezbrand manager.

The main purpose of the commercial is to show this feeling of fighting for your dreams and to raise awareness among all Venezuelans that anything can be achieved through effort and work. The work was published on all social networks of the company, and its premiere will take place on television. November 12.

Current relevance of the PAN brand in the market

As the PAN brand describes well in the advertisement, corporate identity of the company is to encourage this desire to improve and never stop working, developing self-identificationcompared to other emerging markets for this type of product. “PAN has become a brand that creates a sense of identity and unites us Venezuelans. Together with the agency, we developed an audiovisual film that will bring into images all the feelings that consumers express towards PAN,” said Gonzalez. So much so that the PAN brand is one of the three main brands supplying these products, along with America Import and Farmer.

The brand owners note that social networks have played a decisive role in spreading the brand to all points of sale and even to all large stores. Spanish supermarkets such as Mercadona or Carrefour.. “Through the interaction and learning about what PAN means to them, it was very rewarding,” he said.

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