After a slowdown in the development of streaming platforms, now that they dominate the market and there are various options for every taste, Netflix Continues to Adjust Pricing Structureas shown in the last earnings call. The platform had anticipated this. will remove your cheapest ad-free subscription planAvailable for $11.99 or €12.99 per month.
Thus, Netflix users will have to choose between an ad-supported plan 5.49 EUR or 6.99 USD per month, or premium plan without ads at $15.49 or €17.99 per month, with the latter being the platform’s only option to have no ads during TV series and movies.
Ditching Netflix’s standard plan means eliminating the only option, which currently only allows one show per home, though the company explains that switching to an ad-supported plan “essentially we offer the best experiencetwo shows instead of one. We have a broader definition. We have downloads. And of course, all at a lower price. We think that represents tremendous entertainment value. And that includes advertising,” explained Greg Peters, co-CEO of Netflix, as reported by Comicbook.
Obviously, enjoying Netflix the same way as the standard plan but without ads means accepting the premium plan’s improvements, but also pay more. Fortunately, It is not known when the standard ad-free plan will be removed.and whether this will be an immediate global measure or a measure that will be applied on a territorial basis. One thing is clear: this measure was taken after the decision to limit account sharing, which angered the subscriber community.
There have been recent rumors that Netflix is exploring the possibility of offering free coverage in certain territories where traditional TV continues to dominate streaming, which would force the company to explore another way to reach audiences. However, which he has already managed to penetrate, it looks like he will continue to adjust his prices…
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