Netflix is ​​preparing a free subscription: how it works and in which countries it will work

To expand its user base, Netflix is ​​considering launching a free, ad-supported plan in several countries. This initiative aims to attract consumers who currently cannot afford a paid subscription or prefer access to content without upfront costs.

According to Bloomberg, This will be a format they are exploring to reach more advertisers. and offer users access to the catalog, but with some restrictions and conditions.

The free plan offered by Netflix will offer access to a selection of TV shows and movies, but will include ads that rotate while the content is playing. This model is similar to traditional free-to-air TV models, where revenue comes from advertising rather than user subscriptions.

The platform initially experimented with a free plan in Kenya limited to Android mobile devices, but that project ended last year. The company is now considering expanding this offering to much larger markets, with a particular focus on Europe and Asia. Countries such as Germany and Japan could be the first to receive this new service.given its roots and familiarity with advertising-funded free-to-air television models.

According to sources close to the company, Netflix has no intention of offering this free plan in the US or Canada.countries where its presence is already well established and where the introduction of a free ad-supported service would not have the same strategic impact as in other, less developed markets.

The decision to expand this model to Europe and Asia is in response to an active search for new market segments, especially those where free-to-air television services are popular and have a significant user base.

This includes regions where the streaming app has not yet reached its full subscriber potential due to financial constraints or preferences for free content.

Although Netflix is ​​one of the leaders in the streaming entertainment market, its entry into the advertising market remains a major challenge. Unlike giants like YouTube, which dominate the video advertising space, the platform takes a more modest position and is almost a minor player in comparison.

Launching a free plan with advertising will not only expand your potential audience, but also create new opportunities to generate income through advertising. This is extremely important given the stagnation the company is experiencing in terms of subscriber growth.s, especially ad-supported plans, which have met with mixed reactions in the market.

In terms of impact on the advertising market, Netflix’s free plan could change the current landscape by offering an attractive platform for advertisers interested in reaching a global audience of digital content consumers.. This represents a significant opportunity for the company to capitalize on the demand for digital advertising driven by the exponential growth of online streaming.

From July 24, 2024 Netflix will stop supporting its app on more than 10 TV models released in 2014.as the company itself recently stated.

This action follows a previous implementation that affected devices released between 2011 and 2013, causing the app to disappear from the interface of these TVs as part of frequent resource updates and performance optimizations on more modern devices.

Among the TVs affected by this measure are several Sony series. These models, beloved by consumers for their picture quality and design, will be left without a native Netflix app. This is a detailed list of victims.

• X83 series.
• S9 series.
• W5 series.
• W6 series.
• W7 series.
• W70 series.
• X80 series.
• W85 series.
• W95 series.
• X85 series.
• Series X9.
• X95 series.