Netflix would start charging for sharing the “password” at the end of March

Netflix would start charging for sharing passwords (passwords) in late March, according to a letter sent to the company’s shareholders. the platform of streaming He assures that the reason is to have the necessary money to “invest and improve” the application to watch series, movies and documentaries.

“You may have less than 10 weeks left to share your Netflix password with people outside of your household before the company starts charging for the privilege,” Business Insider reported.

According to the document sent, the collection would begin at the end of the first quarter of 2023. “In a letter to shareholders on Thursday (January 19), Netflix said it hoped to ‘roll out paid sharing more broadly’ later in the first quarter. This means that by the end of March, you may not be able to provide your password for free.”add the medium.

According to Netflix, account sharing is done in more than 100 million households and this undermines its “long-term ability to invest in and improve” the platform. Although their terms of use already limit the use of the account to a single household, with this they seek to allow members of a household to do so more broadly.

“As we roll out paid sharing, members in many countries will also have the option to pay more if they want to share Netflix with people they don’t live with,” the document sent to shareholders explained.

This measure was already being tested in Peru, Costa Rica and Chile, with the aim of seeing how it affected active subscriptions. However, many users noted that this policy was confusing and that there was no obligation to follow the rule.

Netflix launched a new cheap plan with ads in late 2022 at $6.99 a month. While it’s not yet available worldwide, it’s a way to make up for the loss of subscribers it had last year. Like the account sharing fee, the company’s goal is to earn revenue similar to what it had during the pandemic lockdown.

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