Noice is a new streaming platform that features a prediction meta-game that viewers can participate in while watching their favorite streamers, and the platform enters beta today.
Created by industry veterans and led by CEO Jussi Laakkonen, who previously served as executive vice president of Unity Technologies, the platform aims to add an extra layer to the stream viewing experience by giving viewers the opportunity to participate. in a prediction game.
When a streamer is playing a supported game, which in beta includes fortnite and Apex legends, viewers can predict what will happen next by playing a card from their collection. In fortnite that card could be something like “the next kill will be with a shotgun” or “the next material they gather is wood.” If that action occurs, you will earn points and the people with the most points at the end of the streamer’s match will be displayed on a leaderboard in the stream.
Streamers can create their own streamer cards, which play a clip from a previous stream and usually have some type of prediction associated with it, which serves as another earning option outside of subscriptions. These creator cards can be purchased through Noice currency, which in turn can be purchased with real money. For standard cards, you can unlock them through loot boxes, again purchased with Noice currency.
However, the currency, at least in the press demo, seemed given out quite generously, with the possibility of earning more by watching ads on the platform. When it comes to ads on streams, there aren’t any, and ads are an optional extra to make viewers more money. The microtransactions involved are sure to raise some skeptics about the system, but they don’t seem to be necessary, and of course you can watch the stream without participating in the prediction game at all.
For streamers, who for the open beta have been shortlisted to test the platform with open sign-ups later, they get a 70% split of all subscriptions and card revenue they generate as standard.
Viewers also create an avatar that, depending on the view they select, can be seen below the stream and can show emotions. Between games, the stream can show a lobby area of all the avatars in the stream, so your character can dance in front of all the viewers.
While Noice is initially focused on streamers, my first thought when seeing the platform was that it would be great for esports broadcasts and sponsor integration. Run predictions of who gets the final kill in a process.CS2 match or which team takes the first rook in the League of Legends Then, the World Championship offering a prize from a tournament sponsor to the top players would add extra incentive to use the system and avoid the obvious problem of the streamer being able to influence who wins the predictions. Esports is an area Noice plans to expand into, but it won’t be part of the beta.
The platform will likely live or die by the level of streamers using it; If some big names start using the platform, its viewers will surely follow and Noice could become a major player in the streaming space. With Kick also looking to take a piece of the Twitch pie, there’s more competition than in previous years, but if Noice can expand its technology to other games and systems, it could have a chance to stick around for years.
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