The company, whose supermodels are known as “angels” because they walked with wings, announced in 2019 its withdrawal from the catwalk amid controversy for selling a false image that extremely thin bodies were the perfect, sexualized image of women. , lack of diversity, and the fall of the brand.
In 2020, in addition, they made themselves known, after a report by The New York Timescomplaints from models and employees of harassment and intimidation by managers, which they denied.
The show, which was broadcast on television, had also lost audiences. There is little information about this year’s parade, but according to I Donate, the brand wants to disassociate itself from the previous image and will no longer refer to the models as “angels”.
Although the lingerie brand had said the show would return, it did not specify when and Johnson did not provide many details when making the announcement during the quarterly earnings presentation, according to the magazine. People.
The chief financial officer was sparing, saying more marketing investment is planned to build brand awareness “and support the new version of our fashion show, which is coming later this year.”
A company spokesperson assured People that the company is committed to defending women and that it is “always innovating and devising in all areas to continue to put our customer at the center of everything we do.”
Among the celebrities who have hung their wings for this parade, which began in 1995, were Tyra Banks, Adriana Lima, Gigi Hadid, Heidi Klum, Gisele Bundchen or Kendall Jenner, among other models and their musical show has also featured with music stars like Justin Bieber, Rihanna, Justin Timberlake, Jay-Z, Katy Perry or Usher.