Oppo will once again sell mobile phones across Europe, including high-end ones
Oppo wants to once again become one of the most important brands in the mobile market, despite being one of the largest in China with a 9% global share. To do this, he announces his return to Europe with more devices and, above all, his return to the countries that he had to leave.
Its patent issues with Nokia, which lasted more than a year and a half, were settled in early 2024, leaving markets such as Germany and France completely out of the question. This also includes its sub-brand OnePlus.
Bingo Liu, CEO of Oppo Europe, said at the Mobile World Congress in Barcelona that the brand will expand again throughout Europe and it will furthermore bring high-quality mobile phones after the ups and downs of 2023.
The manager notes that Europe will again be key to the brand’s strategy, which is not doing very well, and that As part of the strategy, a presentation of high-end mobile phones will take place.such as the Find X line. Of course, Europe won’t see hardware like the Oppo Find X7 or Find
The brand recently launched its Find X range of mobile phones in China, which it briefly showcased to the national press at an event during the Mobile World Congress. Although brands such as Huawei or Apple are the most famous high-end smartphone manufacturers in China, Oppo will wait for the next generation launch it globally and compete with Samsung, Xiaomi and Apple in the most competitive product range in the market.
Apple is the brand that sells the most mobile phones this year, and in a wide range.
Telefonica, an Oppo ally, is expanding in Europe
Oppo signs three-year deal with Telefonica create a support alliance and develop the brand, including increasing pressure to sell its equipment to the operator’s customers.
According to the consulting company Canalys, the Chinese manufacturer, despite not supplying high-end equipment to Europe, managed to take fourth place among the mobile device manufacturers that sell the most in Spain.
Xiaomi is the brand that sells the most in Spain with a market share of 32%, followed by Samsung with a 30% share and Apple with 13%. After Oppo, TCL remains with 4%, and other manufacturers with 13%.
The first Oppo mobile to hit the European market will be the Oppo Reno 11F 5G, an update to the Reno 11 that has not arrived in Spain and will go on sale in April next year.