Panel of Experts Highlights Collaborative and Responsible Innovation in AI – Samsung Newsroom Russia

Samsung Electronics unveiled a record number of new products at Galaxy Unpacked 2024 on July 10, including the Galaxy Z Fold6, Galaxy Z Flip6, Galaxy Watch Ultra, Galaxy Watch7, Galaxy Ring, and Galaxy Buds3 series. Now, the Galaxy AI ecosystem is even stronger with the expansion of foldables and wearables.

On June 11, Samsung underscored its commitment to mobile artificial intelligence at a panel discussion called Salon d’AI at 3 Mazarium, a modern conference center characterized by traditional Parisian architecture. Industry leaders and allies from Google, Qualcomm Technologies, the Organization for Economic Cooperation and Development (OECD), and others joined Samsung on stage for a lively discussion about the future of artificial intelligence.

More than 300 attendees and media filled the auditorium to hear from experts. At a time when advances in AI will impact people’s lives on an unprecedented scale, Samsung Newsroom shared valuable insights from Salon d’AI attendees.

A Human-Centered Approach to Mobile AI

Won Joon Choi, Executive Vice President and Head of Mobile R&D, Mobile eXperience Business, Samsung Electronics, took to the stage to begin the discussion.

“Today, we have industry leaders and decision makers on stage to discuss the future of mobile AI based on consumer experience, the importance of responsible AI development, and the critical role of collaboration in shaping AI for humanity,” he said.

The audience listened attentively, taking notes on their laptops and smartphones.

Moderator Carolina Milanesi, CEO and founder of Heart of Tech and president of Creative Strategies, began the discussion by asking participants to share their views on the development of mobile AI.

“When we first developed Galaxy AI, we carefully studied the needs of users. Our Galaxy AI began with a deep understanding of our consumers,” Choi said. “Based on our research, we developed practical Galaxy AI features, not just superficial features, that provide the most meaningful experience for our users.”

Galaxy AI has already been used on more than 100 million devices since its launch earlier this year. “We wait achieve That 200 millions from devices To the final from 2024″, he added.

Samsung then announced the results of a global academic study conducted in partnership with the Goldsmiths Institute of Management Studies, University of London.

“This research, conducted in collaboration with Samsung, is the first academic study of its kind to understand the impact of mobile AI on quality of life,” said Dr Chris Brower, director of innovation at the University of London’s Goldsmiths Institute of Management Studies. “What we’ve learned has given us a clear picture of the enormous potential that AI has.”

According to the data, frequent users of AI are more likely to have a better quality of life compared to those who use it infrequently. These respondents view AI as more than just a tool to automate tasks. However, the study points to global differences: Korea has the highest proportion of active AI users at almost 25%, while the UK has only about 9%.

The panelists also discussed the role of mobile AI in stimulating creativity and enhancing productivity. Daehyun Kim, executive vice president of Samsung Electronics’ Global AI Research Center, called the study proof that AI is sparking creativity in people.

“Active AI users are twice as likely to be creative,” he said. “With all these AI technologies, we are making a real difference in people’s lives.”

Don McGuire, senior vice president and chief marketing officer at Qualcomm Technologies, weighed in on how the discoveries point to where AI is headed, moving beyond “prompt and react” functions.

“We’re seeing AI move beyond the novelty and become something that’s actually useful,” he said. “AI needs to become more forward-thinking and predictive.” “Samsung has improved on that with some of the features that it’s implemented in Galaxy AI.”

Mobile AI Innovations Powered by Crowdsourcing

Collaboration was a key topic of conversation. Through open collaboration with Google, Qualcomm Technologies and others, Samsung is delivering next-generation AI-powered user experiences.

“The launch of Dial to Search on the Galaxy S24 series was a landmark example of collaboration between Google and Samsung,” said Jenny Blackburn, vice president of user experience at Gemini Experiences and Google Assistant at Google. “It took us some time to agree on how we would deliver this feature: to create something that would work for everyone, across devices and in different situations.”

The hybrid approach to artificial intelligence used by Galaxy AI was another topic of discussion.

“In a few years, a hybrid approach to mobile AI will be considered the only approach to mobile AI,” Kim said. “Hybrid AI combines the agility of on-device AI with the vast resources and expertise of cloud-based AI.”

While Samsung has carefully developed its own generative AI model, the company is committed to innovation and collaboration to develop human-centered AI.

“AI scaling needs to be hybrid for many practical reasons, as well as from a user experience perspective,” McGuire said. “We’re committed to working with Samsung, Google, and others to build trusted AI on devices and cloud AI together.”

Scale AI securely and inclusively

Finally, panelists discussed the need to promote responsible innovation and inclusive development of AI.

“Regulation is still working to fully catch up with the speed of innovation in AI,” said Lucia Russo, an economist and policy analyst in the Artificial Intelligence (AI) Unit of the OECD’s Digital Economy Policy Division. “We want to encourage innovation, but not at the expense of ethics or privacy.”

“Privacy is the most important thing in this era of hyperconnectivity. Our goal is to provide innovation and security based on three core principles: fairness, transparency, and accountability,” Kim said. “With the Galaxy AI Dashboard, users can choose cloud services or run some functions entirely on the device.”

“In the near future, AI will become multimodal to handle different types of inputs, including text, images, audio, and video. At the same time, AI will become contextual to understand the current situation,” he continued. “Giving users choice and control is a constant factor in innovation in mobile AI.”

The first Galaxy AI media event, Salon d’AI, showcased how Samsung is going beyond technological innovation in its efforts to develop AI to improve quality of life. In its quest to develop AI for everyone, Samsung hopes to unlock new possibilities with AI to enhance security and open collaboration.