Barcelona, Mar 17 (EFE).- Barcelona will wear Rosalía’s ‘Motomami’ logo on the match shirt against Real Madrid. In less than 24 hours, the signed edition, valued at 2,000 euros, sold out. It will be the first clásico to be played at the Spotify Camp Nou. Pedri and Lewandowski put the music of the meeting. The sponsorship with the Swedish company turns up the volume.
The transfer of advertising for the Barcelona game shirt to artists by Spotify will live more chapters. “In the sponsorship contract, more opportunities are contemplated for this exchange to take place,” sources from the Barça club told EFE.
This action will mean that the Swedish brand will not appear on the front of the Barcelona shirt on the day of maximum audience. “The benefit that Rosalía takes from this action will probably be capitalized by Spotify with future actions with the artist,” a source close to the commercial department of FC Barcelona told this agency about this fact.
“In addition, even if the Spotify logo does not appear on the shirt, when talking about this action the name of the company is mentioned,” he adds. The operation also has the approval of Sony Musical, the multinational that represents the singer from Sant Esteve Sesrovires, and will be repeated in the women’s ‘classic’ that will be held on Saturday 25.
Precisely, the announcement of the special shirt came on March 15, the day that marked one year after the announcement of the sponsorship between Barcelona and Spotify. Then it was explained that it would not be the typical traditional sponsorship of a company on the game shirt of a soccer team. In fact, the ‘title rights’ of the Camp Nou were included.
In this sense, the first major action between the two entities was precisely in the first round classic played at the Santiago Bernabéu on October 16, 2022. There Barcelona appeared with the Barça shirt with an owl, the logo of the Canadian rapper Drake, the first artist to achieve 50 billion streams on Spotify.
“Drake or Rosalía are more famous than Spotify. Spotify is the channel and they are the artists. Some have clients and the others, followers”, analyzes the source close to the commercial department of FC Barcelona.
At this beginning of 2023, other sponsorship media activations have arrived. Beyond Rosalía’s, the most striking has been the creation of playlists for game days by some players from Barcelona’s first men’s and women’s soccer teams.
The one that is most successful is that of midfielder Pedro González ‘Pedri’, who could be one of the great novelties in the ‘clásico’ after recovering from his right thigh injury.
The list of the Tenerife soccer player has already accumulated more than 140,000 reproductions and Quevedo, an artist from Madrid who has lived in Las Palmas de Gran Canaria since he was 5 years old, where ‘Pedri’ made his debut as a professional soccer player, is relevant.
The last song that the Barcelona player has added to his list is ‘La Playa del Inglés’, a song dedicated to a well-known beach in Gran Canaria. The ‘playlist’ is made up mostly of reggaeton songs and urban music. Bad Bunny, Rauw Alejandro, Maria Becerra or Karol G are other artists that appear.
But ‘Pedri’ is not the only male Barcelona player who has a playlist on Spotify. LaLiga Santander top scorer Robert Lewandowski also has one. The ‘playlist’ of the Polish striker is more varied. Songs by Justin Timberlake, James Arthur and Ed Sheeran are mixed with others such as ‘Despechá’ by Rosalía or ‘Despacito’ by Luis Fonsi.
Sergi Escudero
