pourquoi c’est triste, et pourquoi ça fait du mal au cinéma

Nouvel édito d’Ecran Large, or about the conversation about ras-le-bol de voir des Acteurs et Actresses becomes a traveling advertisement for luxury brands.

Une fois n’est pas coutume: Michael Bay wants all people to be at peace. Il n’en avait peut-être pas conscience greater than in the past Islandil avait très bien mis en scène le vertige d’une star of a Hollywood star whose face is the son of her own reflection in an advertisement, in this exciting scene of Scarlett Johansson in a retro actress Scarlett Johansson’s “sandwich woman” face.

This is a remake of comb cache Crystal Ageles gens riches se creent des clones qui vivirt bêtes, beaux et ignoramuses in a bunker, sans avoir de leur seule raison d’etre: Don d’organe, Grosesse et tout autre “Service” Physique for the original celebrity.

Scarlett Johansson plays a mannequin clone. And the first thing you need to know is to see the world, and it’s time for you, at the Calvin Klein Pub. I advertised that Scarlett Johansson was looking forward to the upcoming tournament. Islandand it turned into an incredible meta product placement. Our interlocutor in the comments, in a scene worthy Four-dimensional dimensionan artist with a mercantile alter ego.

Ce champ-contrechamp brise presque le fourtrième mur, as if a comedienne is watching, hébétée, ce qu’elle était devenue: You have chosen a design used for beauty and perfume saleset qui l’empêcherait presque de faire son puisque son image lui échappe au point de débarquer au milieu de la Fiction, comme élément de deco.

Now you join Marion Cotillard, Brad Pitt, Nicole Kidman, Robert Pattinson, Natalie Portman and Léa Seydoux on an open bus, surmaquille and surf for a bag sales fair online or other babioles de luxe coûtant le prix de deux or Three loyers (Parisians)I remembered this scene Island.

And he asked me why he was sad. And pourquoi ces gens ultra-riches Accepted de venir l’equivalent to luxury mascots. And you love ça ne fait pas du mal au métier d’acteur (et donc, au cinéma).

PUBS

Pour une fois, on va les appeler “les stars”, puisque c’est justement le sujet ici – la personnalitépuble que que vend sa peau, et pas l’artiste. Lorsque “Les Stars” explains how les deviennent des égéries, les parlent souvent art, fashion, creativity. Parfois, they can meme disassemble the cinephile card. For example, thank Dior, Marion Cotillard as a guest star with David Lynch, Wong Kar-Wai and John Cameron Mitchell. Baz Luhrmann (Chanel), Martin Scorsese (Dior), Sofia Coppola (Dior) or the encore Alejandro González Iñárritu (Nike) also passed through.

More obviously, personne n’est dupe. L’élephant dans la pièce s’appelle la thune, meme if exact amounts are rarely confirmed. Se Serait $3 million for Nicole Kidman and Baz Luhrmann’s Chanel ad in 2004. And 10 million for Cate Blanchett in Armani.

Leonardo DiCaprio in touch 5 million pour une publicité, distributed exclusively in Asia. Brad Pitt: 7 million pour Chanel No. 5. Emma Stone: from 6 to 10 million for two with Louis Vuitton. Robert Pattinson: 12 million pour Three ans chez Dior (with 3 million dollars pour jouer dans Batmanfill in the info).

Parfois, this is an engagement with a large number of chronophages that were in the series. Avec une dizaine d’années de Dior au compteur, Charlize Theron in beauty plus 55 million in totalRien pour que ce foutu parfum – excluding 3 million under the brand name de la Montre Raymond Weil, for 18 months. And at Lancôme Julia Roberts has aurait touché Plusiers are said to be worth millions of dollars sur cinq ans.

Have you ever noticed the common point between all the “stars”? They are not kissed by silver because they become beaucopes.

LE LUXE DE NE PAS CHOISIR

There’s already a big difference between a “star” who walks around a pub and David Lynch or John Cameron Mitchell, who are real partners. Pendant qu’un.e cinéaste peut travailler des années sur un movie sans garantie qu’il se fase, une de ces “stars” and le temps de Tourner Dix Films. And toucher dix gross salaries, because they are classified as “stars” (très) (trop) bien payees.

And there is a sacred difference with other artists who would qualify as “stars” in the mauvais sens du terme. Case in point: Eva Green, who explains it. Number in 2018 risk and interest Tourner des Publicités stream of great brands:

“I hope people can’t keep this mannequin image. This is a risk: on the street, the idea of ​​a star is diluted. And there is another aspect: I will give you the right, thanks to the silver coins with Dior, and I will be allowed to refuse where I can act in films. Choose my roles with honesty and it’s also a luxury! »

Eva Green travels the world, or in an advertisement dedicated to independent films that were released or went unnoticed in France (for Sin City 2 You Dark Shadowsor yes Cracks, White bird, Salvation etc. Euphoria). It’s hard, for example, to be with Cate Blanchett and Brad Pitt, who worked before leaving the scene. And face to face Borderland etc. bullet trainpermettez-moi de douter de leur has the right to refuse the “favor” of films about leurs contrats publicitaires.

It’s a choice to enjoy the experience. see the actor or actress Partha and all the timelike Nicole Kidman with three series and three films in the environmental space. C’en est une autre devoir en plus se Farcir son Visage et son Sourire Colgate au-dessus d’un produit de luxe, qui va capital letter in the image (et donc, son travail d’artiste) pour essayer de crier de raccursis irresponsible – elle est belle parce qu’elle porte ce sac à main hors de prix? Elle porte ce sac à main hors de prix parce qu’elle est belle? Are you going to put off your 35th birthday party so I can pay and get pretty?

Les marques n’achètent simply pas un corps. Everyone has the aura of an artist and they pay for the imagination that is there. Julia Roberts of Lancôme, c’est celle que le monde dore (source: au doigt mouille), thanks to her films. The meme chose the charming George Clooney who sold it in the cafe as if he were there, plus the nice suit he was wearing. Batman and Robin.

Our summary of the excellent Cécile de France in 2015, chez Cà vous :

“I consider myself an artist, I see in my face a beautiful evil with an immense trace. Je peux pas. Je fais pas ce métier pour ça. »

STAR IS PORN

It’s not like the people claiming to “take apart the servo” in the film, but I don’t think he’s thinking about his mother being grey, in the state that lies on posters on the streets or in pubs before the show. But there is publicity évidemment et éminemment politique. Choisir d’accoler son nom, sa carrière et son art à une grande marque en échange demillions serve as a luxury marketing tapisserie, this is not the time.

Surt when you see your random sketch. At the time, Marion Cotillard was paying for the adventure fair when she was an employee of a solar panel company. Two days, one night des frères Dardenne (oh, she’s très bien), and it doesn’t matter if she vacations on a yacht and includes a champagne shower before an aperitif. More in tant que citayenne, his conditional awards in ecology I don’t want my comics to be in the Cote des Ses contrats de femme-sandwich for des marques de luxe? (Pendant ses new années chez Dior, l’entreprise a été pointée du doigt par Greenpeace pour l’utilisation de toxiques relâchés dans l’environnement).

On the other side, artists’ responsibility During television operations, the issue of ecology in the film industry (at tournaments and during promotions) is est aussi extensive. Perhaps you will see the paradoxes that Leonardo DiCaprio is the double carbon equivalent of the celui de la moitié de la France, a notation to ensure the promotion of these films – and includes what he says about ecology. He can also imagine the pleasure of collaborating with creators and fashion makers, as well as wearing beautiful fringes on the red carpet.

Read more about the opportunities actors and actresses require accepts reduits for the “stars” of journalism. This one opted for $5, 10, 15, 20 or 30 million per film, and this one left deviations on all levels. But it is possible that I will be on the defensive (ça s’appelle le déni) regarding the artistic form of expression, or that this is what is needed for the industrial tournament against creativity. When the “star” makes the rounds of the television dishes to provide spectacle, c’est pour une seule chose: film.

I advertised it, elle, n’a qu’un, but: I’ll come. Elle peut se cacher derrière l’art en se payant des Artists, et en les agitant comme des marionnettes, but most of all it is like you love teint sur une sale gueule: c’est une couverture. And this is presque encore pire.

Est-ce que que ça veut dire qu’il n’y a pas d’art dans ces marques de luxe? No. Mais quand on parle de chooses qui cûtent des centaines ou des milliers de fois plus chers qu’une Place de Cinemaand that in Montreux on the reservations of the elite and the super-rich, this is Legere The difference is in the relationships between people, in leur porte-feuille and in leur imaginary.

“Stars” participated in the game of these brands this douteuse industry du rêve, which turns the bag into an object of fantasy. They contribute to the manifestation of a certain idea of ​​cinema and help to find a balance between a person and a business, which is art.

And it makes no sense for them to look on movie screens as… “stars”, adventurers. Everyone seems to know who they are called Charlize Theron “Dior’s favorite girl,” a beautiful actress.

If pornography is defined in dictionaries, “depiction of obscene choices”And when we consider the monsters that sometimes play in these pubs, it can easily come to the conclusion of a comic man: this is the author of the circus of stars and luxury brands est A form of pornography in the sense of wealth and cynicism, it is actually obscene.. In all cases, this will be the conclusion of this publication.