A little over a month after the most important night of the nfl and the long-awaited return of Rihanna to the stage with her presentation at halftime, the fashion brand of the singer and businesswoman Savage X Fenty has launched a new collection.
The hype for the presentation is increasing and the stage is already being prepared for the exciting halftime show and this Sunday the singer posed with a black Fenty hoodie with the same image with which her performance was announced as a notice for us to prepare for what is coming.
However, that was not all, the singer took the opportunity to promote Game Dayhis limited edition collection with 17 styles different ones to use before, during and after the contest.
Available in both men’s and women’s silhouettes, the collection includes clothing staples such as hooded hoodies, t-shirts, crop tops, varsity football jerseys, and track pants that, in keeping with its inclusive line, range from sizes XXS through 4X, plus various accessories like beanies, caps, and a collectible bandana.
Probably the shirt that has gotten the most attention is the one leaning towards viral reactions to its halftime ad with a message that reads: “Rihanna concert interrupted by a football game, weird but whatever” (Rihanna’s concert interrupted by a football game, weird, but whatever.)
The collection is now available to shop the line at savagex.com and prices for the garments range from $24 to $89.
Rihanna through Savage X Fenty also announced that she will open a three day pop up shop in los angelesfrom January 27 to 29, where the collection can be purchased in a soccer-themed pop-up.
The Super Bowl is one of the biggest stages in the world, and artists who perform at halftime get impressive exposure. Let’s remember that this is the return of the singer to the stage since 2018 and is the first halftime presented by Apple Musicso we can expect a memorable presentation.
Featured Photography: SavageXFenty by Rihanna
