Rihanna, new ambassador of J’Adore perfume

The premiere of Dior’s women’s noir collection in 2015, the international star Rihanna deviating from fashion, the new look of J’Adore, the emblematic scent of Christian Dior perfumes, the home of the luxury French group LVMH.

“Nous sommes incroyablement fiers d’accueillir Rihanna dans la famille Dior. Son reve en or s’annonce unique, à l’image d’un sillage qui accompagne les femmes avec un éclat untouched. Le talent beyond the norm, l’audace et “The breathtaking beauty of this star-studded ensemble is the perfect embodiment of Dior femininity, powerful and transcending generations. Nothing that Christian Dior adores…,” said Véronique Courtois, CEO of Parfums Christian Dior, in a communiqué.

The new J’Adore advertising campaign with Rihanna will be released on September 1st. Et c’est sous l’objectif du Photography by Steven Klein as he strikes a pose. “This new look for J’adore is a credit to all who carry out their mission. Ce ellage, que je connais et que j’aime depuis toujours, means it is for women. Je suis particulièrement touchée de rejoindre cette aventure et d’ and bring my world, my history and my race, my creativity and my femininity,” explains Rihanna.

Developed by master perfumer Calice Becker and released in 1999, J’Adore, with notes of orange blood and neroli and an amphora-shaped scent, was a big hit when I saw it. After this, the fragrance enters the top 10 best global sales.

At 36, Rihanna is a true businesswoman, having debuted her own perfume line in 2011. Even more so with Fenty Beauty, a beauty brand launched in 2017 and developed by Kendo Brands, an LVMH incubator, that has been a real success. The Fenty universe is huge, and now it can be used to launch a line of hair products called Fenty Hair.

In 2019, Rihanna also launched the LVMH-funded fashion brand Fenty. A project that the luxury group suspended at the end of 2021. Toutefois, sa brand Rihanna, Savage lingerie.

Yes, Rihanna, de son vrai nom Robyn Rihanna Fenty, a real empire with Fenty, her fans premiere the new album, because Anti, the dernier opus de la chanteuse, date 2016.