Entertainment

Rihanna will take the stage for the Super Bowl halftime show

(Washington) The superstar Rihanna will host the always spectacular halftime concert of the Super Bowl next February, announced Sunday Apple Music, main sponsor of this show with massive audiences and immense financial impact.

Posted at 4:29 p.m.

“IT’S ON!” tweeted Apple Music, adding that “Rihanna will be[it] on stage” on February 12, 2023 in Glendale, Arizona, during the final of the American football championship, the most watched event on television in the United States.

The account shares an illustration of a photo published on social networks by the singer of Umbrella and Diamondsshowing his tattooed hand and holding an American football.

The snap was picked up by the NFL American Football League.

The singer from Barbados has for several years put music aside, at least publicly, to devote herself in particular to her cosmetics brand “Fenty”.

She will succeed D.r Dre, Snoop Dogg, Kendrick Lamar, Mary J. Blige and Eminem.

These rap legends had, during the halftime show last February, chained the essential titles during an impeccably choreographed show.

The last American football championship final, won by the Rams against the Bengals, had attracted an average of some 112.3 million spectators (television and streaming), according to NBCUniversal Television and Streaming, its broadcaster.

The big halftime concert has been produced since 2019 by the group Roc Nation, founded by New York rapper and now wealthy businessman Jay-Z.

Apple Music for its part announced in September that it was becoming the main sponsor of the concert, ousting Pepsi – and paying for it 50 million dollars according to the press.

In 2021, Canadian artist The Weeknd hosted the halftime show, after Jennifer Lopez and Shakira in 2020.

The biggest stars have taken the stage during the Super Bowl, such as Michael Jackson, U2 or Madonna. The event also had its scandal when, in 2004, a bare breast of Janet Jackson appeared on the screen after a too vigorous gesture from her partner on stage Justin Timberlake.

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