Categories: Technology

Samsung is accelerating its plans to compete with Apple Vision Pro

Samsung has been preparing its own augmented reality or extended reality glasses for some time to compete with Apple Vision Pro. However, recent rumors suggest that the South Koreans want to step on the gas pedal to launch it this year.

In accordance with Korean Economic Newspaperpseudonym HankyeonLast summer, Samsung created a secret team dedicated to this work. But what was originally a small group of experts and developers has grown into a group of more than 100 participants. Such a rapid expansion would be in response to the company’s desire to have its rival Apple Vision Pro ready within months.

The group responsible for creating mixed reality glasses will work within Samsung’s mobile division, which it leads. Tae Moon Ro. Of course, the Asians would not start this crusade only against Apple and Vision Pro, since the obvious participation of Google and Qualcomm in the project is also mentioned.

It wouldn’t be strange if this information were accurate. Let’s remember that in the first days of this year, the San Diego chip manufacturer announced Snapdragon XR2+ Gen 2, a chip for mixed reality devices. Interestingly, Qualcomm has confirmed that it is “working closely” with Samsung and Google to implement this technology in future devices. Although he did not provide specific details of any current project.

Samsung will bet on releasing an alternative to Apple Vision Pro in 2024.

Photo by Babak Habibi on Unsplash

Just as Samsung and Qualcomm would join forces for this hardware initiative, Google will be in charge of the software. Little is known about it at the moment, but it is believed that the intention is to create a customized version of Android that can compete with VisionOSApple Vision Pro operating system.

This makes sense as it will allow us to create native versioned apps for headsetor adapt the extensive catalog of already available offers for devices running Google software. Of course, until official details emerge, this remains just speculation.

Hankyeon claims Samsung has allocated resources to launch its alternative to Apple Vision Pro during 2024. However, specific dates have not been announced. It makes sense to think that this could be in the second semester, but we will have to wait for more news.

Information about each product of a Korean company usually appears long before its launch, and this case cannot be an exception. While some rumored details about the glasses have already been revealed, they have not been confirmed. What we can mention are the main specifications of the Snapdragon XR2+ Gen 2 as it may give an idea about Where will Asian competitor Apple Vision Pro go?.

The Qualcomm chip supports displays with resolutions up to 4.3K and 90 frames per second per eye. Additionally, it allows for more than 12 cameras on the device. As for AI, it promises performance 8 times higher than the XR2 Gen 1 released in 2023. It also provides go through color video with a latency of only 12 milliseconds (like Apple Vision Pro), as well as support for Wi-Fi 7 and promote growth CPU and GPU level performance. Let’s see if Samsung can truly take advantage of its capabilities.