Samsung leads the smartphone market in the first quarter of 2024, followed by Apple and Xiaomi.

Despite macroeconomic challenges that still persist in some markets, market confidence is growing, especially among major brands. Yes, sure Manzana managed to secure first place at the end of 2023, Samsung confirmed its position as a leading smartphone supplier in the first quarter of this year.

In that first quarter of 2024, Samsung led the smartphone market with 60 million shipments, which accounted for 20.8% market share. Despite the small decrease by 0.7% Compared to the same period last year, the company maintained its position. Manzana took second place shipment of 50 million units and 17.3% market share, although it survived down 9.6% year on year.

On the other side, Xiaomi continued its growth from 40.8 million items, market share was 14.1% and recorded an impressive growth of 33.8% compared to the first quarter of the previous year. Transition became an outstanding player 28 million shipments and a solid 9.9% market share.showing an annual growth of 84.9%.

“First, we continue to see costs and average selling prices (ASP) rise as consumers choose more expensive devices knowing they will last longer. Second, there is a shift in power among the top five companies, which is likely to continue as market players adjust their strategies in a post-economic recovery world,” he says. Nabila Popal, Research Director, Worldwide Tracker IDC team.

OPPO took fifth place with 25 million shipments and 8.7% market share. However, the company saw an 8.5% year-over-year decline. Finally, Other manufacturers together made 84.7 million shipments, accounting for 29.3%. market share and showing growth of 7.2% year on year.