Samsung reports 35 percent growth in sales of its premium smartphones in the first months of 2024
Market smartphones premium, that is, products with the highest price, is one of the segments that has seen the most noticeable growth year on year, especially after the pandemic – up to 20% year on year.
And this good form is greatly aided by one of the world’s major manufacturers, Samsung, which has just provided a preview of results for the first months of 2024, in which the company registered Sales increase by 35% on your latest devices.
“Market smartphone in Spain is fully recovering, mainly thanks to bonus. Consumers have once again chosen this segment and, in particular, Samsung as a trusted brand. “This has allowed us to achieve superior market share and cost results,” he said at the press meeting. David AlonsoDirector of Mobile Technologies at Samsung Electronics.
Ubiquitous artificial intelligence plays an important role in this strategy, as other technologies do to a greater or lesser extent.
artificial intelligence
According to Samsung, Galaxy AI turned out to be a differentiating factor, so users decided to purchase one of smartphones from the series Galaxy S24. So much so that sales increased by 22% compared to its predecessor. Galaxy S23.
And among the three members of the S24 series, the most Ultra was the most popular, scoring 67% and increasing its sales slightly over its predecessor. This, according to the South Korean, proves that the Spanish user continues to choose the most premium product with the largest capacity.
“We recognize the fundamental role played smartphones in people’s lives. Our vision is to continue to expand the capabilities of our AI to more devicesto improve every aspect of people’s lives, and we are committed to doing this in an accessible, responsible and secure way, always protecting our data and our confidentiality“, Alonso emphasized.
Democratizing AI
Samsung’s vision to democratize artificial intelligence and bring it to more devices has seen several million users already using Galaxy AI as another tool. The goal is that this year 100 million users features like Live Translate, Live Transcribe, Chat Help and Circle for Google Search.
Features that, according to the brand, are actively used by more than 80% of Galaxy device users.
Along this path, Samsung reminds us, collaboration with Microsoft or Google is key to further developing experiences for future generations, such as devices. folding similar to those the company is expected to announce this summer, as it does every year, in its Unpacked summer.
This is all to expand the number of Galaxy AI devices, new or already on the market, to unlock the potential of Galaxy AI beyond the native calling app itself, or to extend Live Translate to third-party messaging apps to support voice calling.