Samsung takes issue with Apple’s recent announcement and “mocks” a parody that pokes fun at the company
A South Korean company is releasing a commercial that supports art rather than destroying it.
A few days ago, a controversy erupted when Apple published its advertisement. Crush promote the emergence of two new iPad models. In it one could see a machine shredding pianos, guitars, works of art and other forms of artistic creation. For this reason, artists from various disciplines and even performers such as Hugh grant They opposed the company because they felt that this statement highlighted a very painful aspect: the slow death of human creativity at the hands of technology.
After the dispute began, Apple offered some public apology which many knew little about. Thus, once the ad went viral, the company analyzed the situation and noted that it did not take into account the point of view that many users saw. All the artistic elements in the advertisement were destroyed, and the only thing that survived was this iPada result that made it clear that his tablet was capable of doing the same thing as all those elements he had destroyed.
Samsung is bullying Apple again
As expected, the announcement was controversial and prompted an apology from the company, but what no one saw coming was speed with which Samsung acted. Through its social networks, the South Korean firm released an advertisement entitled UnCrushcommercial that was seen as direct answer to crush. Cause? Instead of destroying works of art, the main character uses her Samsung tablet to interpret the score (as can be seen in the TechSpot post).
Thus, the South Korean firm took advantage of the disagreement to throw a dart North American company and work with them to demonstrate that they truly support the creation of art. This situation is not new, as a few weeks ago Samsung took advantage of alarm problem faced by Apple users to point this out your warnings are ringing. Thus, UnCrush was the latest blow in the technology war that Apple and Samsung have been waging for many years with the intention of dominating the mobile phone sector.
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Main image: Anh Nhat (Unsplash)