Say goodbye to the traditional Happy Meal: McDonald’s confirms sweeping changes
This is one of the most distinctive aspects of a major fast food chain such as McDonald’s. Boxes Happy Mealwhich the kids so desired and which have always been one of the hallmarks of the food giant, It seems that they may be close to extinction as we know them today.
And this is what a surprise box that for four decades has been one of the main incentives for visiting McDonald’s for generations, it will change forever. Not everyone liked the company’s decision because of this change, one might say, historical.
According to the company, Happy Meal boxes that feature a yellow smile on one side This will be the main aspect that will change. And there is an explanation for this.
According to the rationale given by McDonald’s, the goal is to convey to the little members of the house that they don’t have to be happy all the time and that there are times when in which we reflect on our feelingss because the company believes that in this day and age it is important that the youngest too Remember that you cannot always be happy.
This initiative, promoted McDonald’s during Mental Health Awareness Week, his goal is to let children know “that it’s okay to not always be happy.” For this purpose from now on The boxes will come with stickers featuring different faces and expressions.so that children can choose what mood they feel and thus express it in the box.
The country where the campaign will begin is the UK, where this change surprised everyone and to which not everyone reacted in the same way. TO many consider it unnecessary and tasteless, while many other parents identified the initiative as original and positive because it is important for children to know that it is normal to feel sad at certain times.
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At the same time, they emphasize that McDonald’s is a partner BBC Children in Needassociation that works to provide families with a resource center where wellness and Children’s mental health should be a focus.
They therefore feel that the initiative is generally very well received and that as a result parents They can talk and reflect calmly with their children. about feelings.
One of the main voices supporting the campaign was that of former footballer Rio Ferdinand, a father of five who had been deeply depressed for a long time. Thus, believes it is necessary for children to be able to openly show themselves as they areand learn to express your feelings.
Thus, the American company hopes that the campaign will be successful and will be able to reach all corners of the world. where is the McDonald’s location?