Despite the hallucinations, the de facto leader of the AI industry is eager to enter the search market. At launch, the SearchGPT prototype will only be available to a few thousand beta testers, although the ultimate goal is to eventually integrate with ChatGPT.
Open AI has finally made its mark in the search space. The San Francisco-based company recently announced https://openai.com/index/searchgpt-prototype/ a new AI tool with search capabilities. First reported by Information In February of this year, the new tool was given the apt name SearchGPT and has a classic interface with a large rounded rectangular text field for accepting search queries.
AI-powered web search seems to be the latest craze in Big Tech, despite the myriad problems it poses. Chief among them is the inevitable tendency of AI models to hallucinate or inventing completely fictitious facts, even when faced with direct questions. Example: Google by Google. The so-called “answer system” Perplexity is better at processing AI summaries, but the startup is in even more serious trouble due to copyright infringement allegations https://www.forbes.com/sites/sarahemerson/2024/06/07/buzzy-ai-the-difference-of-a-search-system-is-a-direct-copying-of-content-from-news-editions/ and even outright plagiarism.
When it comes to copyright, Open AI is taking the road less traveled. The company is working with publishers and authors to give them more choices about how they appear in AI search results. Careful attribution in responses should also allow users to quickly identify sources of information and please editors.
SearchGPT can also list sites that choose not to contribute their content to training ChatGPT models. In its SearchGPT announcement, the AI company made sure to make a clear distinction between the two:
SearchGPT is entirely dedicated to search and does not rely on training Open AI’s underlying generative AI models.”
However, Open AI acknowledges that the ultimate goal is to integrate AI search into ChatGPT, reiterating that SearchGPT is nothing more than a prototype. Edge informs in that SearchGPT will be free at launch, although it will be limited to ten thousand users selected from a waitlist at https://chatgpt.com/search.
SearchGPT doesn’t solve the persistent problem of AI hallucinations, however. A pre-recorded demo available on the Open AI blog lists concerts for the query “music festivals in August in North Boone,” one of which got the dates wrong. This type of fabrication is nothing new for AI.However, they certainly cast doubt on the reliability of the AI search engine’s results. Perhaps this, like rising energy prices, is a necessary trade-off in the age of artificial intelligence.
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