And it is not just because it continues to be a worldwide trend and continues to arouse any number of reactions and comments of all kinds. The numbers for the song itself have been unmatched in this part of the world.
The Latinometrics Twitter account (@LatamData) summarized several of the records or achievements that “Shakira || Bzrp Music Sessions, Vol. 53″, which has just reached a week on the air, having been published on January 11.
(Read later: How much is a Twingo worth today, the car with which Shakira compared Piqué’s wife)
Perhaps the most incredible is have reached 100 million views on YouTube in less than 3 dayssomething that only 12 themes previously achieved.
(1/15) Shakira and Bizarrap broke the Hispanic Internet last week, reaching 100M views on YouTube in less than 3 days.
The craziest part? Only K-Pop and other Asian bands had ever reached this milestone.
A thread on @Shakira‘s new hit song 🐺: pic.twitter.com/Y4ebtqQxuR
– Latinometrics 📊 (@LatamData) January 18, 2023
5 of the songs that had achieved it before are by the South Koreans BTS, including the first two, ‘Butter’ and ‘Dynamite’. Another 4 are from Blackpink, also from South Korea; one is from Lisa, from Indonesia; another by Indian Akshay Kumar, and yet another belongs to Psy, known in the West for ‘Gangnam Style’, his ‘hit’ from years ago.
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This makes Shakira’s hit the fastest song in Spanish that has reached 100 million views on that site.
.@bizarrap and @Shakira‘s “Shakira: BZRP Music Sessions, Vol. 53” has now exceeded 100 million views on YouTube. Fastest Latin song to reach this milestone.
— chart data (@chartdata) January 14, 2023
Latinometrics puts this in more concrete terms and points out that it is something that artists with apparently more notorious renown have not achieved, such as Taylor Swift, Bad Bunny, Beyoncé, Justin Bieber or anyone that an ordinary Westerner can think of.
(5/15) You read that correctly:
Shakira’s Spanish song achieved more views in 3 DAYS than any song by Taylor Swift, Bad Bunny, Beyoncé, or Justin Bieber has ever been able to. pic.twitter.com/JuyD9QA3Ax
– Latinometrics 📊 (@LatamData) January 18, 2023
(See also: “Ferrari kills Twingo, but Casio does not always lose: there is one that is worth more than several Rolex”)
But their success has evidently not only been their success. For brands like Casio, for example, it meant a seven-fold increase in Internet searches.
(14/15) According to Google Trends, searches for the brand have grown 7x in some countries since the song was released, and sales will surely follow. pic.twitter.com/WgLzMJ6WTE
– Latinometrics 📊 (@LatamData) January 18, 2023
