SHEIN says new “Shein store” at La Torre outlet is NOT its own.

New institution stock from She in It has no “connection” with the famous clothing and accessories brand.

News Just a week ago it jumped: a Shane store was about to open in Zaragoza. But the headlines turned out to be a hoax that spread like wildfire, as we explain at the end of the article. In reality, it was pop up, was about to open its doors in city ​​of Zaragozain the mall Tower exitIt was not just a one-day store, but an establishment. With stock from a famous fashion brand Sheina, but without any real connection to the brand.

He new locallocated very close to the restaurant area, called “Glue» and sell clothes for only 3 euros and shoes for 10. It is a small shop that opened last Thursday, July 11th, at 6:00 pm. created A big expectationbecause for her thousands of people have already passed that in some cases They had to wait in line for almost two hours.. The store is expected to be open throughout July.closes in August and may return after the summer weeks.

A novelty Very chosen one For the youngest large square in the capital of Aragonwhich wrapped in certain “controversy“With in accordance with specialized fashion publication, ModaUnitedit would be an establishment that has nothing to do with walking She in.

She in denies any connection with the store opened in Zaragoza and condemns the opening of unauthorized stores: “We do not have stores with these characteristics in Spain or Europe”

shop ephemeral It was launched under the name «Glue stock She in“In fact, the opening was marketed as the first physical store in Spain to sell products from the famous app.

However The company denied any involvement in the opening in the Aragonese capital and considers him one of the shops «unauthorized” which opens using the brand name. And this is without She in have something to do with this new establishment: They don’t stand behind the store and don’t support it.

In accordance with fashion media sourcesHe center commercial did not go into further information and limited themselves to the fact that in the premises interested buyers will be able to find products and accessories from She in. They are distributed under «careful atmosphere“, What “dynamic” and in which products will be constantly updated.

From She in they would have broadcast To ModaUnited that the physical point of sale is not carried out under the permission or work of the company. They further state that The products being sold may not even be She insince “it is not possible to guarantee that the garments are original products of any of the lines or collections, nor that the quality is the same as the authenticity.” In the same way they encourage their clients. «Protect yourself from fraud and shop smart“.

«The only way to enjoy the brand She in This is a purchase on the official website or in the application.“, they emphasize, considering it true that in some cases they organize “experiments” such as temporary stores, for which they remember that when they open with a temporary concept, “there is always information through the official channels of the company.”

The dissemination of news in the regional media of Aragon is as if it were a “broken telephone”.

From average fashion specialist They wonder if was the store promotion misleading or was it a communication error on the part of the shopping centerwho reported that “the first store stock from She in Spain opened in Zaragoza.

It seems obvious that the problem originates in regional media. Just search by Google realize that the first disinformation “Shein store opening in Zaragoza» born via the internet TodayAragon and then it was spread by other media in Aragon.

Through copywritingand without checking the news, many editors or journalists create news without contrasting it and which are based solely on repeat the most successful articles positioned in popular news search engineseven if it means “stepping” on the work of the rest of their colleagues on other pages and in this case not thinking about the damage they can cause to brands, advertisers or other media.